{"id":2952,"date":"2022-05-18T09:55:03","date_gmt":"2022-05-18T02:55:03","guid":{"rendered":"https:\/\/employer.jobtest.vn\/blog\/vi\/?p=2711"},"modified":"2023-06-21T17:37:10","modified_gmt":"2023-06-21T10:37:10","slug":"employer-branding-la-gi","status":"publish","type":"post","link":"https:\/\/employer.jobtest.vn\/blog\/employer-branding-la-gi","title":{"rendered":"T\u00ecm hi\u1ec3u v\u1ec1 Employer Branding &#8211; chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng Employer Branding c\u1ea7n c\u00f3 nh\u1eefng g\u00ec?"},"content":{"rendered":"\n<p>Nh\u00e2n s\u1ef1 l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady, nh\u00e2n s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng l\u00e0m n\u00ean m\u1ed9t doanh nghi\u1ec7p m\u1ea1nh m\u1ebd. V\u1eady l\u00e0m sao \u0111\u1ec3 c\u00f3 nh\u00e2n s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng? C\u00e2u tr\u1ea3 l\u1eddi cho b\u00e0i to\u00e1n n\u00e0y ch\u00ednh l\u00e0 Employer Branding. Trong b\u00e0i vi\u1ebft n\u00e0y, m\u1eddi b\u1ea1n h\u00e3y c\u00f9ng JobTest t\u00ecm hi\u1ec3u v\u1ec1 <strong>Employer Branding l\u00e0 g\u00ec<\/strong>, l\u1ee3i \u00edch v\u00e0 l\u00e0m sao \u0111\u1ec3 \u00e1p d\u1ee5ng Employer Branding trong doanh nghi\u1ec7p c\u1ee7a m\u00ecnh nh\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kh-i-ni-m-chung-v-employer-brand-v-employer-branding\"><strong>Kh\u00e1i ni\u1ec7m chung v\u1ec1 Employer Brand v\u00e0 Employer Branding<\/strong><\/h2>\n\n\n\n<p>Employer Branding l\u00e0 m\u1ed9t chu\u1ed7i nh\u1eefng ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng, g\u00ecn gi\u1eef v\u00e0 ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh, v\u0103n h\u00f3a, tr\u1ea3i nghi\u1ec7m l\u00e0m vi\u1ec7c t\u1ea1i doanh nghi\u1ec7p. M\u1ee5c \u0111\u00edch c\u1ee7a Employer Branding nh\u1eb1m gi\u00fap doanh nghi\u1ec7p doanh nghi\u1ec7p tr\u1edf n\u00ean n\u1ed5i b\u1eadt, thu h\u00fat nhi\u1ec1u \u1ee9ng vi\u00ean.<\/p>\n\n\n\n<p>\u0110\u1ec3 d\u1ec5 hi\u1ec3u h\u01a1n, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f2n s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef Marketing tuy\u1ec3n d\u1ee5ng thay th\u1ebf cho Employer Branding. Trong th\u1eddi \u0111i\u1ec3m c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u1ec1 nh\u00e2n t\u00e0i trong th\u1ecb tr\u01b0\u1eddng tuy\u1ec3n d\u1ee5ng ng\u00e0y nay, Employer Branding ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a gi\u00fap nh\u00e0 tuy\u1ec3n d\u1ee5ng gi\u00e0nh \u0111\u01b0\u1ee3c \u01b0u th\u1ebf h\u01a1n trong m\u1ed7i \u0111\u1ee3t tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1.<\/p>\n\n\n\n<p>Employer Brand l\u00e0 danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 tuy\u1ec3n d\u1ee5ng. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u01a1n, \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec ng\u01b0\u1eddi t\u00ecm vi\u1ec7c v\u00e0 nh\u00e2n vi\u00ean th\u1ef1c s\u1ef1 ngh\u0129 v\u1ec1 b\u1ea1n. \u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec h\u1ecd n\u00f3i v\u1edbi ng\u01b0\u1eddi th\u00e2n c\u1ee7a m\u00ecnh v\u1ec1 doanh nghi\u1ec7p b\u1ea1n. M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n h\u1eefu h\u00ecnh c\u1ee7a doanh nghi\u1ec7p, Employer Branding l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n v\u00f4 c\u00f9ng qu\u00fd gi\u00e1 cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 trau d\u1ed3i li\u00ean t\u1ee5c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-th-ng-hi-u-tuy-n-d-ng-v-th-ng-hi-u-c-ng-ty-gi-ng-v-kh-c-nhau-i-m-n-o\"><strong>Th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty gi\u1ed1ng v\u00e0 kh\u00e1c nhau \u0111i\u1ec3m n\u00e0o?<\/strong><\/h2>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty\/ doanh nghi\u1ec7p, gi\u00fap cho kh\u00e1ch h\u00e0ng nh\u1eadn hi\u1ec7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty\/ doanh nghi\u1ec7p. Th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng nh\u1eafm t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 nh\u1eefng \u1ee9ng vi\u00ean, nh\u1eefng ng\u01b0\u1eddi \u0111ang c\u00f3 nhu c\u1ea7u t\u00ecm hi\u1ec3u v\u00e0 t\u00ecm ki\u1ebfm v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c t\u1ea1i c\u00f4ng ty. \u0110i\u1ec1u m\u00e0 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng s\u1ebd l\u00e0m l\u00e0 cho \u1ee9ng vi\u00ean bi\u1ebft \u0111\u1ebfn v\u0103n h\u00f3a c\u00f4ng ty, ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9, m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c, \u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-t-i-sao-doanh-nghi-p-c-n-x-y-d-ng-employer-brand\"><strong>T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng Employer Brand?<\/strong><\/h2>\n\n\n\n<p>Employer Branding mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 l\u1ee3i \u00edch ch\u00ednh:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-x-y-d-ng-h-nh-nh-m-i-tr-ng-l-m-vi-c-l-t-ng\">X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng<\/h3>\n\n\n\n<p>B\u1ea5t k\u1ef3 nh\u00e2n s\u1ef1 n\u00e0o khi mu\u1ed1n l\u00e0m vi\u1ec7c ho\u1eb7c g\u1eafn b\u00f3 l\u00e2u d\u00e0i t\u1ea1i m\u1ed9t doanh nghi\u1ec7p \u0111\u1ec1u mong mu\u1ed1n m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng. C\u00f3 m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u1ed1t gi\u00fap doanh nghi\u1ec7p thu h\u00fat nh\u00e2n s\u1ef1 v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-x-l-kh-ng-ho-ng-truy-n-th-ng\">X\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/h3>\n\n\n\n<p>\u201cPh\u1ed1t\u201d l\u00e0 \u0111i\u1ec1u c\u00f3 th\u1ec3 x\u1ea3y ra \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p. Khi c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Employer Brand hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c r\u1ee7i ro \u201cph\u00f4t\u201d t\u1eeb \u1ee9ng vi\u00ean hay nh\u00e2n s\u1ef1 t\u1ea1i ch\u00ednh c\u00f4ng ty m\u00ecnh v\u00e0 x\u1eed l\u00fd nhanh ch\u00f3ng v\u00e0 \u00eam \u0111\u1eb9p nh\u1eefng tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng mong mu\u1ed1n x\u1ea3y ra, tr\u00e1nh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh doanh nghi\u1ec7p trong m\u1eaft \u1ee9ng vi\u00ean. \u0110\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi bu\u1ed5i ng\u00e0y nay khi c\u00f4ng ngh\u1ec7 th\u00f4ng tin ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng th\u00ec c\u00e1c group Facebook ho\u1eb7c LinkedIn v\u00e0 c\u00e1c website Review c\u00f4ng ty nh\u01b0 <a href=\"https:\/\/infocongty.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/infocongty.com\/<\/a> xu\u1ea5t hi\u1ec7n r\u1ea5t nhi\u1ec1u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/employer.jobtest.vn\/blog\/wp-content\/uploads\/2022\/05\/employer-brading-la-gi-1-2-1024x685.jpg\" alt=\"employer-brading-la-gi-1\" class=\"wp-image-2791\"\/><figcaption class=\"wp-element-caption\">V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p review kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 c\u00f4ng ty.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/employer.jobtest.vn\/blog\/wp-content\/uploads\/2022\/05\/employer-brading-la-gi-2-1.jpg\" alt=\"employer-brading-la-gi-2\" class=\"wp-image-2790\"\/><figcaption class=\"wp-element-caption\">V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p review kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 c\u00f4ng ty.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-thu-h-t-ng-vi-n-n-ng-cao-hi-u-su-t-tuy-n-d-ng\">Thu h\u00fat \u1ee9ng vi\u00ean, n\u00e2ng cao hi\u1ec7u su\u1ea5t tuy\u1ec3n d\u1ee5ng<\/h3>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 profile \u0111\u1eb9p ch\u1eafc ch\u1eafn s\u1ebd \u0111\u01b0\u1ee3c \u1ee9ng vi\u00ean \u0111\u1ec3 \u00fd m\u1ed7i khi c\u00f3 th\u00f4ng tin tuy\u1ec3n d\u1ee5ng, th\u1eadm ch\u00ed \u0111\u01b0\u1ee3c \u201cs\u0103n\u201d v\u00e0 \u201ccanh\u201d \u0111\u1ec3 xem doanh nghi\u1ec7p \u0111\u00f3 c\u00f3 th\u00f4ng b\u00e1o tuy\u1ec3n d\u1ee5ng v\u1ecb tr\u00ed m\u00ecnh \u0111ang mong mu\u1ed1n hay kh\u00f4ng. V\u00ed d\u1ee5 nh\u01b0 Shopee l\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u1ee9ng vi\u00ean r\u1ea5t quan t\u00e2m m\u1ed7i khi c\u00f3 th\u00f4ng b\u00e1o tuy\u1ec3n d\u1ee5ng, c\u00e1c th\u00f4ng b\u00e1o tuy\u1ec3n d\u1ee5ng c\u1ee7a Shopee nh\u00e2n \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m r\u1ea5t nhi\u1ec1u t\u1eeb \u1ee9ng vi\u00ean. Shopee th\u1eadm ch\u00ed c\u00f3 trang Facebook ri\u00eang d\u00e0nh cho tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1. S\u1ef1 ch\u1ec9n chu c\u1ee7a Shopee trong vi\u1ec7c l\u00e0m Employer Branding c\u00f2n th\u1ec3 hi\u1ec7n qua vi\u1ec7c c\u00e1c th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 trong \u1ea3nh b\u00eca.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/employer.jobtest.vn\/blog\/wp-content\/uploads\/2022\/05\/employer-brading-la-gi-3.jpg\" alt=\"employer-brading-la-gi-3\" class=\"wp-image-2716\"\/><figcaption class=\"wp-element-caption\">\u1ea2nh b\u00eca hi\u1ec7n t\u1ea1i c\u1ee7a Shopee.<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/employer.jobtest.vn\/blog\/wp-content\/uploads\/2022\/05\/employer-brading-la-gi-4.jpg\" alt=\"employer-brading-la-gi-4\" class=\"wp-image-2717\"\/><figcaption class=\"wp-element-caption\">Th\u00f4ng b\u00e1o tuy\u1ec3n d\u1ee5ng c\u1ee7a Shopee nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m nhi\u1ec1u t\u1eeb \u1ee9ng vi\u00ean.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-th-c-y-l-i-th-c-nh-tranh-v-i-i-th\">Th\u00fac \u0111\u1ea9y l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7<\/h3>\n\n\n\n<p>C\u00f9ng m\u1ed9t v\u1ecb tr\u00ed tuy\u1ec3n d\u1ee5ng c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111ang c\u00f9ng t\u00ecm ki\u1ebfm. Kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng tuy\u1ec3n d\u1ee5ng m\u00e0 c\u00f2n gi\u00fap b\u1ea1n c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh h\u01a1n v\u1edbi \u0111\u1ed1i th\u1ee7. D\u1ec5 d\u00e0ng thu h\u00fat \u1ee9ng vi\u00ean so v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f2n l\u1ea1i.<\/p>\n\n\n\n<p>Ngay c\u1ea3 khi b\u1ea1n th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng tin tuy\u1ec3n d\u1ee5ng t\u1ea1i c\u00e1c website tuy\u1ec3n d\u1ee5ng. C\u00e1c \u1ee9ng vi\u00ean th\u01b0\u1eddng s\u1ebd t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p \u0111\u00f3 ngay l\u1eadp t\u1ee9c, \u0111\u1ec3 nh\u1eadn \u0111\u1ecbnh xem li\u1ec7u doanh nghi\u1ec7p \u0111\u00f3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh hay kh\u00f4ng. Trong qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u, c\u00e1c th\u00f4ng tin v\u00e0 n\u1ed9i dung \u1ee9ng vi\u00ean t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c s\u1ebd gi\u00fap cho h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 doanh nghi\u1ec7p b\u1ea1n, h\u1ecd s\u1ebd \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-chi-n-l-c-x-y-d-ng-employer-branding-c-n-c-nh-ng-g\"><strong>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng Employer Branding c\u1ea7n c\u00f3 nh\u1eefng g\u00ec?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-x-c-nh-m-c-ti-u-cho-chi-n-l-c-employer-branding\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau cho chi\u1ebfn l\u01b0\u1ee3c Employer Branding<\/h3>\n\n\n\n<p>V\u1edbi m\u1ed7i k\u1ebf ho\u1ea1ch c\u1ea7n c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. Theo \u0111\u00f3, b\u1ea1n c\u1ea7n chia nh\u1ecf m\u1ee5c ti\u00eau trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh, v\u00ed d\u1ee5 nh\u01b0:<\/p>\n\n\n\n<p>&#8211; \u0110\u1ecbnh v\u1ecb v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<p>&#8211; Thu h\u00fat v\u00e0 t\u0103ng l\u01b0\u1ee3ng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng<\/p>\n\n\n\n<p>&#8211; Ph\u00e1t tri\u1ec3n t\u01b0 duy l\u00e3nh \u0111\u1ea1o v\u00e0 d\u1eabn d\u1eaft xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/p>\n\n\n\n<p>&#8211; X\u00e1c \u0111\u1ecbnh ch\u00e2n dung \u1ee9ng vi\u00ean l\u00fd \/ \u0111\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-x-c-nh-evp-employee-value-proposition\">X\u00e1c \u0111\u1ecbnh EVP (Employee Value Proposition)<\/h3>\n\n\n\n<p>Thi\u1ebft l\u1eadp b\u1ed9 EVP hi\u1ec7u qu\u1ea3 s\u1ebd mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p, kh\u00f4ng ch\u1ec9 \u0111\u1ed1i v\u1edbi nh\u1eefng nh\u00e2n s\u1ef1 \u0111ang tr\u1ef1c ti\u1ebfp l\u00e0m vi\u1ec7c t\u1ea1i doanh nghi\u1ec7p m\u00e0 c\u1ea3 nh\u1eefng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh gia nh\u1eadp c\u00f4ng ty b\u1ea1n.&nbsp;<\/p>\n\n\n\n<p>M\u1ed9t b\u1ed9 EVP c\u1ea7n d\u1ef1a tr\u00ean nh\u00e2n s\u1ef1 ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 doanh nghi\u1ec7p, b\u1edfi v\u00ec n\u00f3 l\u00e0 m\u1ed9t vi\u1ec7c d\u1ef1a tr\u00ean \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh v\u00e0 th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c nh\u00e2n s\u1ef1, l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh li\u1ec7u nh\u00e2n s\u1ef1 c\u00f3 n\u00ean nh\u1eadn vi\u1ec7c t\u1ea1i doanh nghi\u1ec7p b\u1ea1n hay kh\u00f4ng. M\u1ed9t b\u1ed9 EVP s\u1ebd bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gi\u00e1 tr\u1ecb v\u00e0 v\u0103n h\u00f3a c\u00f4ng ty<\/li>\n\n\n\n<li>C\u00e1c v\u1ecb tr\u00ed v\u00e0 c\u01a1 s\u1edf c\u1ee7a c\u00f4ng ty, bao g\u1ed3m kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 s\u1ef1 thu\u1eadn l\u1ee3i<\/li>\n\n\n\n<li>T\u1ed5ng th\u1ec3 b\u1ed3i th\u01b0\u1eddng<\/li>\n\n\n\n<li>Ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p<\/li>\n\n\n\n<li>Phong c\u00e1ch qu\u1ea3n l\u00fd<\/li>\n\n\n\n<li>T\u1ea7m c\u1ee1 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a \u0111\u1ed9i ng\u0169<\/li>\n\n\n\n<li>Ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c<\/li>\n\n\n\n<li>Khen th\u01b0\u1edfng\/ vinh danh nh\u1eefng c\u00e1 nh\u00e2n\/ ph\u00f2ng ban c\u00f3 n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3<\/li>\n\n\n\n<li>Ch\u1ebf \u0111\u1ed9 l\u00e0m vi\u1ec7c gi\u00fap nh\u00e2n s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng<\/li>\n\n\n\n<li>C\u00e1c quy\u1ec1n l\u1ee3i, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ea3o hi\u1ec3m v\u00e0 ch\u1ebf \u0111\u1ed9 ngh\u1ec9 ph\u00e9p<\/li>\n\n\n\n<li>C\u00e1c \u0111\u1eb7c quy\u1ec1n trong c\u00f4ng vi\u1ec7c nh\u01b0 \u0103n tr\u01b0a, th\u1eddi gian l\u00e0m vi\u1ec7c linh ho\u1ea1t, ch\u1ebf \u0111\u1ed9 work from home, \u2026<\/li>\n\n\n\n<li>C\u00e1c \u0111\u1eb7c quy\u1ec1n t\u00e0i ch\u00ednh ngo\u00e0i l\u01b0\u01a1ng nh\u01b0 th\u01b0\u1edfng n\u0103ng su\u1ea5t, tr\u1ee3 c\u1ea5p nh\u00e0 \u1edf, hi\u1ebfu h\u1ec9, \u2026<\/li>\n\n\n\n<li>C\u01a1 h\u1ed9i \u0111i du l\u1ecbch<\/li>\n\n\n\n<li>C\u01a1 h\u1ed9i \u0111\u00e0o t\u1ea1o n\u00e2ng cao tr\u00ecnh \u0111\u1ed9<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ng-b-th-ng-i-p-truy-n-th-ng-v-i-v-n-ho-c-ng-ty\"><strong>\u0110\u1ed3ng b\u1ed9 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng v\u1edbi v\u0103n ho\u00e1 c\u00f4ng ty<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tri-n-khai-chi-n-l-c-n-i-dung-r-r-ng\">Tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung r\u00f5 r\u00e0ng<\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ph\u1ea3i bao g\u1ed3m n\u1ed9i dung truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u00f4ng ty v\u00e0 n\u1ed9i dung truy\u1ec1n th\u00f4ng ngo\u00e0i doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-x-c-nh-c-c-k-nh-truy-n-th-ng-th-ng-hi-u-tuy-n-d-ng\">X\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh \u0111\u1ec3 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/h3>\n\n\n\n<p>C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng tuy\u1ec3n d\u1ee5ng hi\u1ec7n t\u1ea1i g\u1ed3m c\u00f3 Facebook, LinkedIn, website c\u1ee7a ch\u00ednh doanh nghi\u1ec7p, website tuy\u1ec3n d\u1ee5ng v\u00e0 c\u00e1c trang b\u00e1o \u0111i\u1ec7n t\u1eed. \u0110\u1eb7c bi\u1ec7t ch\u00fa \u00fd t\u1edbi LinkedIn b\u1edfi \u0111\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng t\u1ed1i \u01b0u d\u00e0nh cho doanh nghi\u1ec7p v\u00e0 tuy\u1ec3n d\u1ee5ng. Trong \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o Company Page (trang d\u00e0nh ri\u00eang cho c\u00f4ng ty) v\u00e0 s\u1eed d\u1ee5ng Career Page c\u1ee7a LinkedIn &#8211; l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec3n d\u1ee5ng c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3. B\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1ch Sun Group t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh t\u1eeb trang b\u00e1o \u0111i\u1ec7n t\u1eed Ti\u1ec1n Phong \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u0103n h\u00f3a doanh nghi\u1ec7p <a href=\"https:\/\/tienphong.vn\/tan-mat-kham-pha-moi-truong-lam-viec-ly-tuong-bac-nhat-viet-nam-hien-nay-post1315462.tpo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-t-n-d-ng-employee-advocacy\">T\u1eadn d\u1ee5ng Employee Advocacy<\/h3>\n\n\n\n<p>Employee Advocacy &#8211; hay c\u00f2n g\u1ecdi l\u00e0 v\u1eadn \u0111\u1ed9ng nh\u00e2n vi\u00ean, s\u1eed d\u1ee5ng ch\u00ednh nh\u1eefng nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh l\u00e0m h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n cho doanh nghi\u1ec7p. M\u1ed9t trong nh\u1eefng c\u00e1ch Employee Advocacy \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng nh\u1ea5t l\u00e0 th\u00f4ng qua Facebook c\u00e1 nh\u00e2n c\u1ee7a ch\u00ednh nh\u1eefng nh\u00e2n s\u1ef1 \u0111ang l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty. <\/p>\n\n\n\n<p>Ch\u1eb3ng h\u1ea1n, v\u1eadn \u0111\u1ed9ng nh\u00e2n vi\u00ean thay \u1ea3nh \u0111\u1ea1i di\u1ec7n Facebook v\u1edbi template c\u1ee7a c\u00f4ng ty nh\u00e2n m\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t n\u00e0o \u0111\u00f3, k\u00e8m theo hashtag doanh nghi\u1ec7p. Hay t\u1eb7ng qu\u00e0 v\u00e0 t\u1ed5 ch\u1ee9c cho nh\u00e2n vi\u00ean nh\u00e2n d\u1ecbp Gi\u00e1ng sinh, Trung thu v\u1edbi nh\u1eefng b\u1eefa ti\u1ec7c v\u00e0 t\u1ea5m ph\u00f4ng b\u1ea1t, chi\u1ebfc b\u00e1nh cupcake v\u1edbi m\u1ed9t h\u00ecnh \u1ea3nh nh\u1ecf c\u1ee7a m\u1ed7i nh\u00e2n vi\u00ean tr\u00ean \u0111\u00f3 c\u0169ng l\u00e0 nh\u1eefng m\u00f3n qu\u00e0 nh\u1ecf gi\u00fap nh\u00e2n vi\u00ean th\u00eam y\u00eau qu\u00fd doanh nghi\u1ec7p, h\u1ecd s\u1ebd chia s\u1ebb tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 mang l\u1ea1i nhi\u1ec1u hi\u1ec7u \u1ee9ng t\u00edch c\u1ef1c trong c\u00f4ng t\u00e1c tuy\u1ec3n d\u1ee5ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ki-m-tra-nh-gi-o-l-ng-hi-u-qu-chi-n-l-c-employer-branding\">Ki\u1ec3m tra, \u0111\u00e1nh gi\u00e1, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c Employer Branding<\/h3>\n\n\n\n<p>M\u1ecdi chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u1ec1 xu\u1ea5t \u0111\u1ecbnh h\u01b0\u1edbng m\u1edbi ph\u00f9 h\u1ee3p. Th\u00f4ng qua vi\u1ec7c ki\u1ec3m tra v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch Employer Branding c\u1ee7a m\u00ecnh c\u00f3 \u0111ang ph\u00f9 h\u1ee3p v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, ROI c\u00f3 x\u1ee9ng \u0111\u00e1ng v\u1edbi nh\u1eefng n\u1ed7 l\u1ef1c v\u00e0 chi ph\u00ed \u0111\u1ea7u t\u01b0 hay kh\u00f4ng.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u1ea1n c\u1ea7n \u0111o l\u01b0\u1eddng trong chi\u1ebfn l\u01b0\u1ee3c Employer Branding c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u1ea3n h\u1ed3i v\u00e0 x\u1ebfp h\u1ea1ng: H\u00e3y lu\u00f4n l\u1eafng nghe nh\u1eefng g\u00ec nh\u00e2n s\u1ef1 c\u1ee7a m\u00ecnh ph\u1ea3n h\u1ed3i t\u1ea1i ch\u00ednh doanh nghi\u1ec7p m\u00ecnh. \u0110\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan nh\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc nh\u1eefng th\u00f4ng tin v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ec1 doanh nghi\u1ec7p m\u00ecnh t\u1ea1i c\u00e1c website nh\u01b0 <a href=\"https:\/\/reviewcongty.me\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Review C\u00f4ng Ty<\/a>, <a href=\"https:\/\/infocongty.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Info C\u00f4ng Ty,<\/a> \u2026 B\u1edfi \u0111\u00e2y l\u00e0 n\u01a1i nh\u00e2n s\u1ef1 kh\u00f4ng g\u1eb7p r\u00e0o c\u1ea3n khi b\u00e0y t\u1ecf \u00fd ki\u1ebfn c\u1ee7a m\u00ecnh v\u1ec1 n\u01a1i m\u00ecnh l\u00e0m vi\u1ec7c. B\u1eb1ng c\u00e1ch \u0111\u1ecdc v\u00e0 l\u1eafng nghe nh\u1eefng \u00fd ki\u1ebfn c\u1ee7a nh\u00e2n s\u1ef1, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec t\u1ed1t v\u00e0 ch\u01b0a t\u1ed1t t\u1ea1i doanh nghi\u1ec7p m\u00ecnh.<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i: Kh\u00e1c v\u1edbi t\u1ef7 l\u1ec7 nh\u1ea3y vi\u1ec7c, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i s\u1ebd \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c nh\u1ea5t v\u1ec1 doanh nghi\u1ec7p. N\u1ebfu nh\u01b0 nh\u1eefng nh\u00e2n vi\u00ean xu\u1ea5t s\u1eafc v\u00e0 c\u00f3 nhi\u1ec1u \u0111\u00f3ng g\u00f3p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang ng\u00e0y c\u00e0ng r\u1eddi \u0111i nhi\u1ec1u, th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng b\u00e1o \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u1ea1i doanh nghi\u1ec7p b\u1ea1n ch\u01b0a th\u1eadt s\u1ef1 t\u1ed1t v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong mu\u1ed1n c\u1ee7a nh\u1eefng nh\u00e2n s\u1ef1 t\u00e2m huy\u1ebft v\u00e0 c\u00f3 tr\u00ecnh \u0111\u1ed9.<\/li>\n\n\n\n<li>K\u00eanh tuy\u1ec3n d\u1ee5ng: H\u00e3y ch\u1ecdn cho m\u00ecnh m\u1ed9t k\u00eanh ch\u00ednh \u0111\u1ec3 th\u1ef1c hi\u1ec7n Employer Branding. V\u00e0 \u0111\u00f3 ph\u1ea3i l\u00e0 k\u00eanh m\u00e0 \u0111\u01b0\u1ee3c \u1ee9ng vi\u00ean t\u00ecm \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t v\u00e0 t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u nh\u1ea5t.<\/li>\n\n\n\n<li>S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean: C\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean h\u1ea1nh ph\u00fac, h\u00e0i l\u00f2ng v\u1edbi c\u00f4ng vi\u1ec7c v\u00e0 doanh nghi\u1ec7p n\u00f3i l\u00ean r\u1ea5t nhi\u1ec1u v\u1ec1 Employer Branding. \u0110\u1ec3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c nh\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi b\u1ea3n kh\u1ea3o s\u00e1t cho nh\u00e2n s\u1ef1 trong doanh nghi\u1ec7p v\u00e0 cho ph\u00e9p h\u1ecd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u1ea9n danh \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin kh\u00e1ch quan h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin gi\u00fap b\u1ea1n nh\u1eadp m\u00f4n <em>Employer Branding<\/em>. Hy v\u1ecdng b\u00e0i vi\u1ebft \u0111\u00e3 cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng th\u00f4ng tin b\u1ea1n c\u1ea7n c\u00f3 gi\u00fap b\u1ea1n \u0111i s\u00e2u h\u01a1n v\u00e0 t\u1ef1 m\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n Employer Branding t\u1ea1i doanh nghi\u1ec7p c\u1ee7a m\u00ecnh nh\u00e9. <strong>JobTest<\/strong> ch\u00fac b\u1ea1n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Employer Branding th\u00e0nh c\u00f4ng v\u00e0 hi\u1ec7u qu\u1ea3!<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;2952&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 b\\u00ecnh ch\\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;T\\u00ecm hi\\u1ec3u v\\u1ec1 Employer Branding - chi\\u1ebfn l\\u01b0\\u1ee3c x\\u00e2y d\\u1ef1ng Employer Branding c\\u1ea7n c\\u00f3 nh\\u1eefng g\\u00ec?&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":2738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9],"tags":[],"class_list":["post-2952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-nhan-su","category-quan-tri-tuyen-dung","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/posts\/2952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/comments?post=2952"}],"version-history":[{"count":1,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/posts\/2952\/revisions"}],"predecessor-version":[{"id":4245,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/posts\/2952\/revisions\/4245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/media\/2738"}],"wp:attachment":[{"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/media?parent=2952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/categories?post=2952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/tags?post=2952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}