{"id":2953,"date":"2022-06-29T15:34:19","date_gmt":"2022-06-29T08:34:19","guid":{"rendered":"https:\/\/employer.jobtest.vn\/blog\/?p=2737"},"modified":"2022-06-29T15:34:19","modified_gmt":"2022-06-29T08:34:19","slug":"chien-luoc-xay-dung-thuong-hieu-tuyen-dung","status":"publish","type":"post","link":"https:\/\/employer.jobtest.vn\/blog\/chien-luoc-xay-dung-thuong-hieu-tuyen-dung","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng trong 7 b\u01b0\u1edbc"},"content":{"rendered":"\n<p>B\u1ea1n \u0111ang b\u1eaft \u0111\u1ea7u <strong>x\u00e2y d\u1ef1ng cho doanh nghi\u1ec7p m\u00ecnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/strong> v\u00e0 ch\u01b0a bi\u1ebft n\u00ean b\u1eaft \u0111\u1ea7u v\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o? \u0110\u1eebng lo l\u1eafng! H\u00e3y c\u00f9ng JobTest t\u00ecm hi\u1ec3u Chi\u1ebfn l\u01b0\u1ee3c X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng ch\u1ec9 v\u1edbi 7 b\u01b0\u1edbc nh\u00e9!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-t-ng-quan-v-x-y-d-ng-th-ng-hi-u-tuy-n-d-ng\"><strong>T\u1ed5ng quan v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/strong><\/h2>\n\n\n\n<p><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/strong>, hay c\u00f2n g\u1ecdi l\u00e0 <strong>Employer Branding<\/strong> l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi \u0111\u01b0\u1ee3c gi\u1edbi HR quan t\u00e2m v\u00e0 \u0111ang b\u1eaft \u0111\u1ea7u t\u1eadp trung \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n trong nh\u1eefng n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i th\u1ebf h\u01a1n trong vi\u1ec7c thu h\u00fat nh\u00e2n s\u1ef1 v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i t\u1ea1i doanh nghi\u1ec7p. \u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 Employer Branding, b\u1ea1n vui l\u00f2ng xem b\u00e0i vi\u1ebft T\u00ecm hi\u1ec3u v\u1ec1 Employer Branding <a href=\"https:\/\/docs.google.com\/document\/d\/1S8zZhKC2_wttPyopM4MMMhdCa7ON6WKkeVtcM3oxS-k\/edit?usp=sharing\" rel=\"nofollow noopener\" target=\"_blank\">t\u1ea1i \u0111\u00e2y<\/a> nh\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-t-i-sao-th-ng-hi-u-c-a-nh-tuy-n-d-ng-l-i-quan-tr-ng\"><strong>T\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng l\u1ea1i quan tr\u1ecdng?<\/strong><\/h2>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n v\u00f4 c\u00f9ng \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi nhi\u1ec1u l\u0129nh v\u1ef1c trong \u0111\u1eddi s\u1ed1ng v\u00e0 th\u01b0\u01a1ng tr\u01b0\u1eddng, nh\u1ea5t l\u00e0 v\u1edbi th\u1eddi bu\u1ed5i c\u1ea1nh tranh gay g\u1eaft nh\u01b0 ng\u00e0y nay. T\u1eeb vi\u1ec7c kinh doanh s\u1ea3n ph\u1ea9m, m\u1edf trung t\u00e2m d\u1ea1y h\u1ecdc, h\u00e0nh ngh\u1ec1 t\u1ef1 do \u2026 cho \u0111\u1ebfn vi\u1ec7c tr\u1edf th\u00e0nh con ng\u01b0\u1eddi c\u1ee7a c\u00f4ng ch\u00fang c\u0169ng c\u1ea7n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh trong m\u1eaft nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn b\u1ea1n. \u0110\u1ed1i v\u1edbi c\u00f4ng t\u00e1c tuy\u1ec3n d\u1ee5ng, th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng \u0111\u00f3ng vai tr\u00f2 gi\u00fap nh\u00e0 tuy\u1ec3n d\u1ee5ng n\u1ed5i b\u1eadt v\u00e0 h\u1ea5p d\u1eabn trong m\u1eaft \u1ee9ng vi\u00ean v\u00e0 nh\u00e2n s\u1ef1 h\u01a1n khi t\u00ecm ki\u1ebfm v\u00e0 c\u00f4ng t\u00e1c t\u1ea1i doanh nghi\u1ec7p. V\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 gi\u00fap nh\u00e0 tuy\u1ec3n d\u1ee5ng t\u1ea1o n\u00ean m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng cho nh\u00e2n s\u1ef1 t\u1ea1i doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Theo s\u1ed1 li\u1ec7u nghi\u00ean c\u1ee9u t\u1eeb <a href=\"http:\/\/hubspot.com\/\" rel=\"nofollow noopener\" target=\"_blank\">HubSpot<\/a>, th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng gi\u00fap doanh nghi\u1ec7p gi\u1ea3m t\u1ef7 l\u1ec7 nh\u1ea3y vi\u1ec7c c\u1ee7a nh\u00e2n s\u1ef1 \u0111\u1ebfn 28% v\u00e0 ti\u1ebft ki\u1ec7m ~ 50% chi ph\u00ed \u0111\u1ea7u t\u01b0 cho vi\u1ec7c tuy\u1ec3n d\u1ee5ng. 75% \u1ee9ng vi\u00ean \u0111ang t\u00ecm vi\u1ec7c s\u1ebd apply v\u00e0o nh\u1eefng c\u00f4ng ty \u0111\u00e3 c\u00f3 cho m\u00ecnh th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng t\u1ed1t.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, n\u1ebfu \u0111ang l\u00e0 m\u1ed9t HR t\u1ea1i doanh nghi\u1ec7p v\u00e0 doanh nghi\u1ec7p b\u1ea1n ch\u01b0a c\u00f3 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng b\u00e0i b\u1ea3n th\u00ec h\u00e3y b\u1eaft \u0111\u1ea7u ngay h\u00f4m nay v\u1edbi 7 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-x-y-d-ng-th-ng-hi-u-nh-tuy-n-d-ng-quy-tr-nh-7-b-c\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng : Quy tr\u00ecnh 7 b\u01b0\u1edbc<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b-c-1-x-c-nh-m-c-ti-u-x-y-d-ng-th-ng-hi-u-nh-tuy-n-d-ng-c-a-b-n\"><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc ti\u1ec1n \u0111\u1ec1, gi\u00fap b\u1ea1n d\u1ea7n chia nh\u1ecf m\u1ee5c ti\u00eau v\u00e0 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u m\u00ecnh c\u1ea7n l\u00e0m \u1edf hi\u1ec7n t\u1ea1i v\u00e0 trong t\u01b0\u01a1ng lai trong to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, b\u1ea1n h\u00e3y b\u00e1m s\u00e1t v\u00e0o nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y \u0111\u1ec3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u00e9. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 g\u1ee3i \u00fd 4 m\u1ee5c ti\u00eau t\u1ed1i quan tr\u1ecdng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi nhi\u1ec1u HR t\u1ea1i c\u00e1c doanh nghi\u1ec7p:<\/p>\n\n\n\n<p>1. \u0110\u1ecbnh v\u1ecb v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<p>2. Thu h\u00fat v\u00e0 t\u0103ng l\u01b0\u1ee3ng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng<\/p>\n\n\n\n<p>3. Ph\u00e1t tri\u1ec3n t\u01b0 duy l\u00e3nh \u0111\u1ea1o v\u00e0 d\u1eabn d\u1eaft xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/p>\n\n\n\n<p>4. X\u00e1c \u0111\u1ecbnh ch\u00e2n dung \u1ee9ng vi\u00ean l\u00fd \/ \u0111\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b-c-2-x-c-nh-ch-n-dung-ng-c-vi-n-l-t-ng-c-a-b-n\"><strong>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh ch\u00e2n dung \u1ee9ng c\u1eed vi\u00ean l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n h\u01b0\u1edbng t\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o? H\u00e3y t\u1ef1 m\u00ecnh t\u01b0\u1edfng t\u01b0\u1ee3ng v\u00e0 \u0111\u01b0a ra nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m m\u00e0 \u1ee9ng c\u1eed vi\u00ean l\u00fd t\u01b0\u1edfng b\u1ea1n mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c trong doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. C\u0169ng gi\u1ed1ng nh\u01b0 marketing, 5 th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00e2n dung \u1ee9ng c\u1eed vi\u00ean g\u1ed3m c\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u1ee5c ti\u00eau, gi\u00e1 tr\u1ecb: \u1ee9ng vi\u00ean c\u1ee7a b\u1ea1n quan t\u00e2m t\u1edbi m\u1ee5c ti\u00eau v\u00e0 gi\u00e1 tr\u1ecb g\u00ec t\u1ea1i m\u1ed9t doanh nghi\u1ec7p<\/li><li>Ngu\u1ed3n th\u00f4ng tin: \u1ee9ng vi\u00ean c\u1ee7a b\u1ea1n th\u01b0\u1eddng t\u00ecm ki\u1ebfm c\u00f4ng vi\u1ec7c \u1edf \u0111\u00e2u? T\u1ea1i nh\u1eefng k\u00eanh n\u00e0o hay \u0111\u1ecba \u0111i\u1ec3m n\u00e0o?<\/li><li>Nh\u00e2n kh\u1ea9u h\u1ecdc: x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec1u li\u00ean quan t\u1edbi cu\u1ed9c s\u1ed1ng c\u1ee7a \u1ee9ng vi\u00ean nh\u01b0 tu\u1ed5i, gi\u1edbi t\u00ednh, c\u00f4ng vi\u1ec7c, h\u00f4n nh\u00e2n, thu nh\u1eadp hi\u1ec7n t\u1ea1i \u2026<\/li><li>Th\u00e1ch th\u1ee9c v\u00e0 n\u1ed7i \u0111au: \u1ee9ng vi\u00ean c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p nh\u1eefng kh\u00f3 kh\u0103n g\u00ec trong c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i? B\u1ea1n s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0o trong vi\u1ec7c thu h\u00fat nh\u1eefng nh\u00e2n s\u1ef1 n\u00e0y v\u1ec1 doanh nghi\u1ec7p m\u00ecnh?<\/li><li>Tr\u1edf ng\u1ea1i: T\u1ea1i sao \u1ee9ng vi\u00ean kh\u00f4ng l\u1ef1a ch\u1ecdn l\u00e0m vi\u1ec7c t\u1ea1i doanh nghi\u1ec7p b\u1ea1n? Gi\u1ea3i quy\u1ebft \u0111i\u1ec1u \u0111\u00f3 ra sao?<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b-c-3-x-c-nh-xu-t-gi-tr-nh-n-vi-n-c-a-b-n-evp\"><strong>B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n (EVP)<\/strong><\/h3>\n\n\n\n<p>T\u1ea1i b\u01b0\u1edbc n\u00e0y, h\u00e3y x\u00e1c \u0111\u1ecbnh cho chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n nh\u1eefng y\u1ebfu t\u1ed1 EVP ph\u00f9 h\u1ee3p, trong \u0111\u00f3 g\u1ed3m c\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Gi\u00e1 tr\u1ecb v\u00e0 v\u0103n h\u00f3a c\u00f4ng ty<\/li><li>C\u00e1c v\u1ecb tr\u00ed v\u00e0 c\u01a1 s\u1edf c\u1ee7a c\u00f4ng ty, bao g\u1ed3m kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 s\u1ef1 thu\u1eadn l\u1ee3i<\/li><li>T\u1ed5ng th\u1ec3 b\u1ed3i th\u01b0\u1eddng<\/li><li>Ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p<\/li><li>Phong c\u00e1ch qu\u1ea3n l\u00fd<\/li><li>T\u1ea7m c\u1ee1 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a \u0111\u1ed9i ng\u0169<\/li><li>Ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c<\/li><li>Khen th\u01b0\u1edfng\/ vinh danh nh\u1eefng c\u00e1 nh\u00e2n\/ ph\u00f2ng ban c\u00f3 n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3<\/li><li>Ch\u1ebf \u0111\u1ed9 l\u00e0m vi\u1ec7c gi\u00fap nh\u00e2n s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng<\/li><li>C\u00e1c quy\u1ec1n l\u1ee3i, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ea3o hi\u1ec3m v\u00e0 ch\u1ebf \u0111\u1ed9 ngh\u1ec9 ph\u00e9p<\/li><li>C\u00e1c \u0111\u1eb7c quy\u1ec1n trong c\u00f4ng vi\u1ec7c nh\u01b0 \u0103n tr\u01b0a, th\u1eddi gian l\u00e0m vi\u1ec7c linh ho\u1ea1t, ch\u1ebf \u0111\u1ed9 work from home, \u2026<\/li><li>C\u00e1c \u0111\u1eb7c quy\u1ec1n t\u00e0i ch\u00ednh ngo\u00e0i l\u01b0\u01a1ng nh\u01b0 th\u01b0\u1edfng n\u0103ng su\u1ea5t, tr\u1ee3 c\u1ea5p nh\u00e0 \u1edf, hi\u1ebfu h\u1ec9, \u2026<\/li><li>C\u01a1 h\u1ed9i \u0111i du l\u1ecbch<\/li><li>C\u01a1 h\u1ed9i \u0111\u00e0o t\u1ea1o n\u00e2ng cao tr\u00ecnh \u0111\u1ed9<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b-c-4-x-c-nh-chi-n-l-c-n-i-dung-r-r-ng\"><strong>B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung r\u00f5 r\u00e0ng<\/strong><\/h3>\n\n\n\n<p>T\u1edbi b\u01b0\u1edbc n\u00e0y l\u00e0 b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n m\u1ed9t nhi\u1ec7m v\u1ee5 quan tr\u1ecdng trong to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a m\u00ecnh r\u1ed3i \u0111\u1ea5y. N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng nghe c\u00e1ch nh\u1eefng marketer n\u00f3i v\u1ec1 n\u1ed9i dung trong marketing Content is king, th\u00ec t\u01b0\u01a1ng t\u1ef1 trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng, n\u1ed9i dung l\u00e0 vua &#8211; \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd c\u1ea7n \u0111\u1ebfn:<\/p>\n\n\n\n<p>&#8211; V\u0103n phong, c\u00e1ch s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n mu\u1ed1n nh\u1eafm t\u1edbi. Nh\u1eefng \u1ee9ng vi\u00ean b\u1ea1n \u0111ang c\u1ea7n l\u00e0 ai, b\u1ea1n s\u1ebd giao ti\u1ebfp nh\u01b0 th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd? Ch\u1eb3ng h\u1ea1n, \u0111\u1ed1i v\u1edbi nh\u1eefng \u1ee9ng vi\u00ean d\u01b0\u1edbi \u0111\u1ed9 tu\u1ed5i 25, h\u1ecd s\u1ebd y\u00eau th\u00edch s\u1ef1 tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng, v\u1eady h\u00e3y t\u1ea1o nh\u1eefng th\u00f4ng \u0111i\u1ec7p khi\u1ebfn h\u1ecd quan t\u00e2m v\u00e0 mu\u1ed1n nghe. \u0110i\u1ec1u n\u00e0y d\u1ef1a r\u1ea5t nhi\u1ec1u v\u00e0o ch\u00e2n dung \u1ee9ng c\u1eed vi\u00ean l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>&#8211; Ti\u00eau chu\u1ea9n m\u1ed9t b\u00e0i vi\u1ebft b\u1ea1n c\u1ea7n l\u00e0 g\u00ec, ph\u1ea3i \u0111\u1ea3m b\u1ea3o nh\u1eefng y\u1ebfu t\u1ed1 g\u00ec v\u00e0 truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p g\u00ec?<\/p>\n\n\n\n<p>&#8211; B\u1ea1n s\u1ebd ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u1ee7a m\u00ecnh tr\u00ean nh\u1eefng k\u00eanh n\u00e0o? Website, m\u1ea1ng x\u00e3 h\u1ed9i hay b\u00e1o \u0111i\u1ec7n t\u1eed,..?<\/p>\n\n\n\n<p>&#8211; Theo d\u00f5i, gi\u00e1m s\u00e1t v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung. Nh\u1eefng n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u \u1ee9ng vi\u00ean kh\u00f4ng? H\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung \u0111\u00e3 \u0111\u1ee7 h\u1ea5p d\u1eabn v\u1edbi h\u1ecd? \u1ee8ng vi\u00ean c\u1ee7a b\u1ea1n \u0111ang t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung n\u00e0o nhi\u1ec1u nh\u1ea5t? K\u00eanh n\u1ed9i dung n\u00e0o c\u1ee7a b\u1ea1n \u0111ang ph\u00e1t huy t\u00e1c d\u1ee5ng nhi\u1ec1u nh\u1ea5t?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b-c-5-thi-t-l-p-ch-ng-tr-nh-employee-advocacy\"><strong>B\u01b0\u1edbc 5: Thi\u1ebft l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh Employee Advocacy<\/strong><\/h3>\n\n\n\n<p>Employee Advocacy mang l\u1ea1i hi\u1ec7u qu\u1ea3 kh\u00f4ng k\u00e9m so v\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n, b\u1edfi b\u1ea1n \u0111ang t\u1eadn d\u1ee5ng ch\u00ednh nh\u1eefng nh\u00e2n s\u1ef1 l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp t\u1ea1i doanh nghi\u1ec7p l\u00e0m nh\u1eefng \u201c\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\u201d cho m\u00ecnh. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi k\u1ebft n\u1ed1i quan tr\u1ecdng v\u00e0 th\u1ef1c t\u1ebf nh\u1ea5t v\u1edbi nh\u1eefng \u1ee9ng vi\u00ean \u0111ang t\u00ecm vi\u1ec7c ngo\u00e0i kia.<\/p>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh Employee Advocacy c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n<p>&#8211; Kh\u1ea3o s\u00e1t m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng nh\u00e2n s\u1ef1 \u0111\u1ecbnh k\u1ef3<\/p>\n\n\n\n<p>&#8211; T\u1eadn d\u1ee5ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n s\u1ef1 \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi network c\u1ee7a h\u1ecd<\/p>\n\n\n\n<p>&#8211; C\u1eadp nh\u1eadt tin t\u1ee9c v\u1ec1 doanh nghi\u1ec7p th\u00f4ng qua nh\u00e2n s\u1ef1<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p hay \u00e1p d\u1ee5ng trong ch\u01b0\u01a1ng tr\u00ecnh Employee Advocacy l\u00e0 v\u1eadn \u0111\u1ed9ng nh\u00e2n s\u1ef1 lan t\u1ecfa h\u00ecnh \u1ea3nh doanh nghi\u1ec7p tr\u00ean trang c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh tr\u00ean Facebook. V\u00ed d\u1ee5 nh\u01b0 \u0111\u1ed5i \u1ea3nh \u0111\u1ea1i di\u1ec7n theo d\u00f2ng s\u1ef1 ki\u1ec7n c\u1ee7a c\u00f4ng ty, \u0111\u00ednh k\u00e8m b\u1ed9 hashtag \u0111\u01b0\u1ee3c t\u1ea1o s\u1eb5n ho\u1eb7c c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n cho nh\u00e2n s\u1ef1 d\u1ef1a tr\u00ean th\u00f3i quen v\u00e0 s\u1edf th\u00edch c\u1ee7a nh\u00e2n s\u1ef1 l\u00e0 check-in v\u00e0 \u0111\u0103ng h\u00ecnh tr\u00ean Facebook.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b-c-6-x-c-nh-c-c-k-nh-qu-ng-b-th-ng-hi-u-nh-tuy-n-d-ng-c-a-b-n\"><strong>B\u01b0\u1edbc 6: X\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh \u0111\u1ec3 qu\u1ea3ng b\u00e1 Th\u01b0\u01a1ng hi\u1ec7u Nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>V\u1edbi nh\u1eefng th\u00f4ng tin b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb B\u01b0\u1edbc 2 (X\u00e1c \u0111\u1ecbnh ch\u00e2n dung \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng), b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c n\u00ean qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng qua nh\u1eefng k\u00eanh n\u00e0o. M\u1ed9t trong nh\u1eefng k\u00eanh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay l\u00e0 Facebook &#8211; m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t s\u1eed d\u1ee5ng nh\u1ea5t. V\u1edbi t\u1eebng k\u00eanh, b\u1ea1n c\u1ea7n c\u00f3 n\u1ed9i dung v\u00e0 h\u00ecnh \u1ea3nh nh\u01b0 th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd v\u1ec1 h\u00ecnh th\u1ee9c n\u1ed9i dung cho t\u1eebng k\u00eanh:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Website doanh nghi\u1ec7p: N\u1ed9i dung c\u1ea7n c\u00f3 ti\u00eau \u0111\u1ec1, h\u00ecnh \u1ea3nh ho\u1eb7c video \u0111i k\u00e8m, v\u0103n phong trang tr\u1ecdng, l\u1ecbch s\u1ef1.<\/li><li>Facebook Page: N\u1ed9i dung c\u1ea7n c\u00f3 h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft, v\u0103n phong \u0111a d\u1ea1ng h\u01a1n, th\u00e2n m\u1eadt h\u01a1n, c\u00f3 th\u1ec3 pha ch\u00fat t\u1ebfu t\u00e1o trong m\u1ed9t s\u1ed1 b\u00e0i \u0111\u0103ng. N\u1ebfu b\u00e0i \u0111\u0103ng \u0111\u01b0\u1ee3c \u0111\u0103ng d\u01b0\u1edbi d\u1ea1ng album \u1ea3nh th\u00ec n\u00ean \u0111\u0103ng \u1ea3nh theo k\u00edch th\u01b0\u1edbc chu\u1ea9n. Trong c\u00e1c b\u00e0i \u0111\u0103ng th\u01b0\u1eddng \u0111\u00ednh k\u00e8m template ho\u1eb7c m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ed9 Hashtag th\u01b0\u01a1ng hi\u1ec7u.<\/li><li>LinkedIn: S\u1eed d\u1ee5ng v\u0103n phong v\u00e0 h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p<\/li><li>Instagram: H\u00ecnh \u1ea3nh \u0111\u1eb9p, th\u01b0\u1eddng l\u00e0 h\u00ecnh \u1ea3nh v\u1edbi k\u00edch th\u01b0\u1edbc 1:1, n\u1ec1n t\u1ea3ng n\u00e0y \u01b0u ti\u00ean n\u1ed9i dung ng\u1eafn g\u1ecdn, s\u00fac t\u00edch. C\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng th\u01b0\u1eddng s\u1eed d\u1ee5ng Instagram l\u00e0 n\u01a1i \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u0103n h\u00f3a v\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u1ea1i doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b-c-7-qu-ng-b-th-ng-hi-u-tuy-n-d-ng-tr-n-c-c-k-nh-truy-n-th-ng-v-t-ch-c-c-c-s-ki-n\"><strong>B\u01b0\u1edbc 7: Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n<\/strong><\/h3>\n\n\n\n<p>Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p, h\u00e3y l\u00ean k\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u nh\u00e9. V\u1edbi m\u1ed7i n\u1ec1n t\u1ea3ng b\u1ea1n s\u1ebd c\u1ea7n s\u1ed1 l\u01b0\u1ee3ng b\u00e0i \u0111\u0103ng ra sao, m\u1ee9c \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean nh\u01b0 th\u1ebf n\u00e0o v\u00e0 th\u1eddi gian \u0111\u0103ng b\u00e0i ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u1ee9ng vi\u00ean nh\u1ea5t, \u2026<\/p>\n\n\n\n<p>Th\u1ec9nh tho\u1ea3ng, vi\u1ec7c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch thu h\u00fat \u1ee9ng vi\u00ean. Trong \u0111\u00f3, Facebook \u0111\u00e3 c\u00f3 m\u1ed9t t\u00ednh n\u0103ng gi\u00fap b\u1ea1n t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0 d\u1ec5 d\u00e0ng chia s\u1ebb \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b-c-8-o-l-ng-hi-u-qu-chi-n-l-c-x-y-d-ng-th-ng-hi-u-nh-tuy-n-d-ng-c-a-b-n\"><strong>B\u01b0\u1edbc 8: \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>Sau khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a m\u00ecnh, \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n c\u00f3 \u0111ang hi\u1ec7u qu\u1ea3 hay kh\u00f4ng v\u00e0 c\u1ea7n b\u1ed5 sung hay ch\u1ec9nh s\u1eeda g\u00ec ph\u00f9 h\u1ee3p, b\u1ea1n c\u1ea7n c\u00f3 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng th\u00edch h\u1ee3p. Theo \u0111\u00f3, b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c nh\u1eefng ch\u1ec9 s\u1ed1 sau \u0111\u00e2y:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn (Awareness)<\/li><li>T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng kh\u00e1n gi\u1ea3 (Audience Growth Rate)<\/li><li>Reach (Ph\u1ea1m vi ti\u1ebfp c\u1eadn)<\/li><li>M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c (Engagement)<\/li><li>Kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i (Conversion)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nghi-n-c-u-th-c-t-chi-n-l-c-x-y-d-ng-th-ng-hi-u-tuy-n-d-ng-c-a-cocacola\"><strong>Nghi\u00ean c\u1ee9u th\u1ef1c t\u1ebf: Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a Cocacola<\/strong><\/h2>\n\n\n\n<p>Cocacola t\u1eeb l\u00e2u \u0111\u00e3 l\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111\u01b0\u1ee3c nhi\u1ec1u \u1ee9ng vi\u00ean \u0111\u1eb7t ni\u1ec1m tin v\u00e0 mong \u01b0\u1edbc \u0111\u01b0\u1ee3c c\u00f3 c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c t\u1ea1i \u0111\u00f3. H\u00e0ng n\u0103m Cocacola \u0111\u1ec1u n\u1eb1m trong danh s\u00e1ch n\u01a1i l\u00e0m vi\u1ec7c t\u1ed1t nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam, th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao. Theo kh\u1ea3o s\u00e1t t\u1eeb <a href=\"https:\/\/www.anphabe.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Anphabe<\/a>, Cocacola l\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u1ed5n \u0111\u1ecbnh v\u1ec1 c\u00f4ng vi\u1ec7c c\u0169ng nh\u01b0 m\u1ee9c thu nh\u1eadp \u0111\u1ea3m b\u1ea3o cho nh\u00e2n s\u1ef1, \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o ph\u00e1t tri\u1ec3n v\u00e0 l\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y, h\u00e3y c\u00f9ng JobTest t\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a Cocacola gi\u00fap doanh nghi\u1ec7p n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng nh\u00e0 tuy\u1ec3n d\u1ee5ng h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam nh\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-m-c-ti-u-c-a-doanh-nghi-p\"><strong>M\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p<\/strong><\/h3>\n\n\n\n<p>Theo b\u00e1o c\u00e1o c\u1ee7a <a href=\"https:\/\/www.cocacolavietnam.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Cocacola<\/a>, m\u1ed7i n\u0103m doanh nghi\u1ec7p n\u00e0y \u0111\u1ea7u t\u01b0 1,4 tri\u1ec7u USD v\u00e0o kh\u00e2u tuy\u1ec3n d\u1ee5ng v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n s\u1ef1 n\u1ed9i b\u1ed9.&nbsp;<\/p>\n\n\n\n<p>Nh\u00e2n s\u1ef1 Cocacola l\u00e0 nh\u1eefng ng\u01b0\u1eddi nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;2953&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 b\\u00ecnh ch\\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Chi\\u1ebfn l\\u01b0\\u1ee3c X\\u00e2y d\\u1ef1ng th\\u01b0\\u01a1ng hi\\u1ec7u tuy\\u1ec3n d\\u1ee5ng trong 7 b\\u01b0\\u1edbc&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; 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height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":2801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9],"tags":[],"class_list":["post-2953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-nhan-su","category-quan-tri-tuyen-dung","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/posts\/2953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/comments?post=2953"}],"version-history":[{"count":0,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/posts\/2953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/media\/2801"}],"wp:attachment":[{"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/media?parent=2953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/categories?post=2953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/tags?post=2953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}