{"id":2955,"date":"2022-08-01T17:35:38","date_gmt":"2022-08-01T10:35:38","guid":{"rendered":"https:\/\/employer.jobtest.vn\/blog\/?p=2754"},"modified":"2022-08-01T17:35:38","modified_gmt":"2022-08-01T10:35:38","slug":"loi-khuyen-khi-viet-content-employer-branding","status":"publish","type":"post","link":"https:\/\/employer.jobtest.vn\/blog\/loi-khuyen-khi-viet-content-employer-branding","title":{"rendered":"4 l\u1eddi khuy\u00ean \u201cx\u01b0\u01a1ng m\u00e1u\u201d cho HR khi vi\u1ebft content Employer Branding"},"content":{"rendered":"\n<p>G\u1ea7n nh\u01b0 m\u1ecdi HR l\u00e0m Employer Branding \u0111\u1ec1u bi\u1ebft content l\u00e0 x\u01b0\u01a1ng s\u1ed1ng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng. Content kh\u00f4ng c\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c chu\u1ea9n, m\u00e0 s\u1ebd d\u1ef1a v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng talent c\u1ee7a b\u1ea1n l\u00e0 ai, c\u00f4ng ty b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c g\u00ec, \u2026 Tuy nhi\u00ean, theo nh\u01b0 kinh nghi\u1ec7m c\u1ee7a nh\u1eefng HR \u0111\u00e3 l\u00e0m Employer Branding, vi\u1ec7c tri\u1ec3n khai content cho l\u0129nh v\u1ef1c n\u00e0y s\u1ebd c\u00f3 nh\u1eefng \u0111i\u1ec3m chung m\u00e0 b\u1ea1n n\u00ean tham kh\u1ea3o sau \u0111\u00e2y:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-content-c-s-c-nh-h-ng-nh-th-n-o-v-i-c-c-talent\"><strong>1. Content c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o v\u1edbi c\u00e1c talent:<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/hbr.org\/\" rel=\"nofollow noopener\" target=\"_blank\">Harvard Business Review<\/a> \u0111\u01b0a ra m\u1ed9t k\u1ecbch b\u1ea3n nh\u1eb1m n\u00f3i v\u1ec1 s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c c\u00f3 content ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c nh\u01b0 n\u00e0o \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<p>\u201cH\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng n\u1ebfu \u1ee9ng vi\u00ean l\u00fd t\u01b0\u1edfng t\u00ecm th\u1ea5y b\u00e0i vi\u1ebft b\u1ea1n \u0111\u0103ng t\u1ea3i tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0o \u0111\u00f3. Khi c\u00f4 \u1ea5y \u0111\u1ecdc b\u00e0i vi\u1ebft \u0111\u00f3, c\u00f4 \u1ea5y s\u1ebd ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 l\u0129nh v\u1ef1c trong ng\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Nh\u1ea5p v\u00e0o nh\u1eefng trang m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a b\u1ea1n, c\u00f4 \u1ea5y s\u1ebd b\u1ecb \u0111\u1eafm ch\u00ecm trong nh\u1eefng n\u1ed9i dung do \u0111\u1ed9i ng\u0169 b\u1ea1n l\u00e0m. Nh\u1eefng b\u00e0i vi\u1ebft blog, nh\u1eefng th\u1ea3o lu\u1eadn tr\u00ean LinkedIn, v\u00e0 nh\u1eefng d\u00f2ng tweet s\u1ebd ph\u1ed1i h\u1ee3p \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 vi\u1ec7c l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd nh\u01b0 th\u1ebf n\u00e0o. \u1ee8ng vi\u00ean c\u1ea3m th\u1ea5y m\u1ed9t s\u1ef1 li\u00ean k\u1ebft v\u1edbi v\u0103n h\u00f3a doanh nghi\u1ec7p b\u1ea1n v\u00e0 quy\u1ebft \u0111\u1ecbnh g\u1eedi r\u00e9sum\u00e9 (CV) c\u1ee7a c\u00f4 \u1ea5y.<\/p>\n\n\n\n<p>T\u1ea1i bu\u1ed5i ph\u1ecfng v\u1ea5n, c\u00f4 \u1ea5y ch\u1ee9ng minh b\u1ea3n th\u00e2n m\u00ecnh \u0111\u1ee7 hi\u1ec3u bi\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea1n. C\u00f4 \u1ea5y hi\u1ec3u v\u1ec1 l\u0129nh v\u1ef1c v\u00e0 c\u00f3 \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng v\u1ec1 vi\u1ec7c c\u00f4 \u1ea5y s\u1ebd c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p nh\u01b0 th\u1ebf n\u00e0o v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng. Trong khi c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n kh\u00e1c c\u1ee9ng nh\u1eafc v\u00e0 trang tr\u1ecdng, th\u00ec cu\u1ed9c ph\u1ecfng v\u1ea5n n\u00e0y hai chi\u1ec1u v\u00e0 th\u00fa v\u1ecb.<\/p>\n\n\n\n<p>\u1ee8ng vi\u00ean \u0111\u00f3 nh\u1eadn c\u00f4ng vi\u1ec7c. B\u1edfi v\u00ec c\u00f4 \u1ea5y \u0111\u00e3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 s\u1ef1 truy c\u1eadp v\u00e0o t\u1ea5t c\u1ea3 nh\u1eefng content c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1, ph\u1ea7n nhi\u1ec1u vi\u1ec7c \u0111\u00e0o t\u1ea1o c\u1ee7a c\u00f4 \u1ea5y l\u00e0 do t\u1ef1 \u0111\u1ecbnh h\u01b0\u1edbng, v\u00e0 s\u1eb5n s\u00e0ng ngay t\u1ee9c th\u00ec. Vi\u1ec7c tuy\u1ec3n d\u1ee5ng n\u00e0y \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb ngay khi c\u00f4 \u1ea5y gia nh\u1eadp \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n.\u201d<\/p>\n\n\n\n<p>K\u1ecbch b\u1ea3n tr\u00ean c\u1ee7a <a href=\"https:\/\/hbr.org\/\" rel=\"nofollow noopener\" target=\"_blank\">Harvard Business Review<\/a> \u0111\u00e3 ch\u1ec9 r\u00f5 vi\u1ec7c content c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o v\u1edbi c\u00e1c talent. T\u1eeb vi\u1ec7c h\u1ecd bi\u1ebft \u0111\u1ebfn v\u00e0 b\u1ecb \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00f4ng ty\/doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, cho \u0111\u1ebfn vi\u1ec7c h\u1ecd hi\u1ec3u h\u01a1n v\u1ec1 l\u0129nh v\u1ef1c kinh doanh t\u1ea1i c\u00f4ng ty v\u00e0 s\u1ebd b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Content s\u1ebd kh\u00f4ng ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 thu h\u00fat c\u00e1c \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng, m\u00e0 c\u00f2n gi\u00fap h\u1ecd hi\u1ec3u s\u00e2u v\u1ec1 b\u1ea1n, \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1ch l\u00e0m vi\u1ec7c t\u1ed1t nh\u1ea5t khi l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-c-n-c-chi-n-l-c-v-k-ho-ch-r-r-ng\"><strong>2. C\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng<\/strong><\/h2>\n\n\n\n<p>B\u1ea1n n\u00ean c\u00f3 m\u1ed9t l\u1ecbch xu\u1ea5t b\u1ea3n n\u1ed9i dung \u0111\u1ec3 gi\u00fap vi\u1ec7c t\u1ea1o th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh th\u1ee9c lu\u00f4n \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t v\u00e0 c\u0169ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng b\u00e0i \u0111\u0103ng th\u01b0\u1eddng xuy\u00ean. Nh\u1edd \u0111\u00f3 b\u1ea1n c\u0169ng s\u1ebd h\u00ecnh dung \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng b\u00e0i \u0111\u0103ng\/tu\u1ea7n, lo\u1ea1i content n\u00e0o, \u0111\u1ed3ng th\u1eddi gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng ph\u00e2n c\u00f4ng c\u00f4ng vi\u1ec7c cho c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 bi\u1ec3u m\u1eabu l\u1ecbch \u0111\u0103ng content b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/employer.jobtest.vn\/blog\/wp-content\/uploads\/2022\/06\/loi-khuyen-khi-viet-content-employer-branding-1024x576.png\" alt=\"\" class=\"wp-image-2755\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-m-t-ch-t-h-i-h-c-t-i-sao-kh-ng\"><strong>3. M\u1ed9t ch\u00fat h\u00e0i h\u01b0\u1edbc? T\u1ea1i sao kh\u00f4ng?<\/strong><\/h2>\n\n\n\n<p>S\u1ef1 h\u00e0i h\u01b0\u1edbc mang l\u1ea1i c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i cho ng\u01b0\u1eddi xem, kh\u00f4ng b\u1ecb b\u00f3 bu\u1ed9c trong nh\u1eefng b\u00e0i \u0111\u0103ng \u0111\u1ea7y kh\u00f4 khan v\u1ec1 c\u00f4ng vi\u1ec7c. H\u01a1n n\u1eefa, nh\u1eefng n\u1ed9i dung mang t\u00ednh h\u00e0i h\u01b0\u1edbc th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c cao h\u01a1n so v\u1edbi nh\u1eefng lo\u1ea1i n\u1ed9i dung kh\u00e1c. S\u1ef1 h\u00e0i h\u01b0\u1edbc c\u0169ng cho th\u1ea5y m\u1ed9t kh\u00eda c\u1ea1nh r\u1ea5t \u201ccon ng\u01b0\u1eddi\u201d c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n\n\n\n<p>C\u00e1c content d\u1ea1ng h\u00e0i h\u01b0\u1edbc c\u00f3 th\u1ec3 l\u00e0 meme, video ng\u1eafn d\u1ea1ng mutex ho\u1eb7c ng\u01b0\u1eddi \u0111\u00f3ng ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 m\u1ea9u chuy\u1ec7n vui nho nh\u1ecf\u2026 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 h\u00e0i h\u01b0\u1edbc c\u1ee7a m\u00ecnh, v\u1edbi \u0111i\u1ec1u ki\u1ec7n n\u1ed9i dung \u0111\u00f3 c\u00f3 ch\u00fat g\u00ec \u0111\u00f3 li\u00ean quan \u0111\u1ebfn c\u00f4ng ty ho\u1eb7c c\u00f4ng vi\u1ec7c n\u00f3i chung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-ngu-n-l-c-h-tr\"><strong>3. Ngu\u1ed3n l\u1ef1c h\u1ed7 tr\u1ee3<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nh-n-vi-n-c-ng-ty\"><strong>Nh\u00e2n vi\u00ean c\u00f4ng ty<\/strong><\/h3>\n\n\n\n<p>\u0110\u1eebng \u0111i m\u1ed9t m\u00ecnh, h\u00e3y t\u00ecm ki\u1ebfm b\u1ea1n \u0111\u1ed3ng h\u00e0nh.<\/p>\n\n\n\n<p>Nh\u00e2n s\u1ef1 ch\u00ednh l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p, v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 t\u1ed1t nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 nh\u1edd h\u1ecd chia s\u1ebb content v\u1edbi network c\u1ee7a h\u1ecd. Khuy\u1ebfn kh\u00edch h\u1ecd follow Facebook Page c\u1ee7a c\u00f4ng ty tr\u00ean LinkedIn, Facebook v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c (Instagram, Tiktok, \u2026). Ngo\u00e0i ra c\u00e1c l\u00e3nh \u0111\u1ea1o v\u00e0 s\u1ebfp c\u0169ng l\u00e0 m\u1ed9t ngu\u1ed3n l\u1ef1c t\u1ed1t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng qu\u1ea3ng b\u00e1 content c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b-ph-n-marketing\"><strong>B\u1ed9 ph\u1eadn Marketing<\/strong><\/h3>\n\n\n\n<p>B\u1ed9 ph\u1eadn marketing c\u00f9ng chuy\u00ean m\u00f4n s\u1eb5n c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi Employer Branding, s\u1ebd \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o v\u00e0 th\u1eadm ch\u00ed gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho chi\u1ebfn l\u01b0\u1ee3c EB. T\u1ea5t nhi\u00ean, \u0111\u1ec3 t\u1ed1t nh\u1ea5t b\u1ea1n v\u1eabn n\u00ean c\u00f3 ri\u00eang m\u1ed9t team h\u1ed7 tr\u1ee3 l\u00e0m EB, team Marketing s\u1ebd ch\u1ec9 gi\u00fap b\u1ea1n l\u00ean chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u1ed7 tr\u1ee3 m\u1ed9t ph\u1ea7n th\u00f4i. B\u1edfi khi \u0111i v\u00e0o v\u1eadn h\u00e0nh, kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c s\u1ebd l\u00e0 r\u1ea5t nhi\u1ec1u v\u00e0 c\u1ea7n m\u1ed9t team chuy\u00ean ph\u1ee5 tr\u00e1ch v\u1ec1 c\u00f4ng vi\u1ec7c n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-thu-agency\"><strong>Thu\u00ea Agency<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t gi\u1ea3i ph\u00e1p ti\u1ebft ki\u1ec7m h\u01a1n l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 thu\u00ea agency th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c n\u00e0y. Vi\u1ec7c thu\u00ea agency gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian tuy\u1ec3n d\u1ee5ng, ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch h\u01a1n. C\u00e1c agency c\u00f3 \u0111\u1ed9i ng\u0169 nhi\u1ec1u kinh nghi\u1ec7m, c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u00ean chi\u1ebfn l\u01b0\u1ee3c nhanh ch\u00f3ng. Tuy nhi\u00ean, n\u1ebfu c\u00f3 kh\u1ea3 n\u0103ng, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t team in-house s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng ki\u1ec3m so\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng EB h\u01a1n, \u1ed5n \u0111\u1ecbnh v\u00e0 d\u1ec5 th\u1ed1ng nh\u1ea5t v\u1ec1 m\u1eb7t n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c khi l\u00e0m truy\u1ec1n th\u00f4ng.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-o-l-ng-hi-u-qu\"><strong>4. \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n<p>Theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 t\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi theo d\u00f5i, s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u00e0 nh\u1ea5p chu\u1ed9t \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n t\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n. L\u00e0m nhi\u1ec1u h\u01a1n nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t. H\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng g\u00ec kh\u00f4ng hi\u1ec7u qu\u1ea3. Th\u1eed nh\u1eefng \u0111i\u1ec1u m\u1edbi. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 ch\u00ednh c\u1ea7n ch\u00fa \u00fd:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>C\u00e1c ch\u1ec9 s\u1ed1<\/strong><\/td><td><strong>T\u1ea1i sao c\u1ea7n \u0111o l\u01b0\u1eddng?<\/strong><\/td><\/tr><tr><td><strong>Follower t\u0103ng<\/strong><\/td><td>S\u1ed1 l\u01b0\u1ee3ng follower li\u00ean quan \u0111\u1ebfn \u0111\u1ed9 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb cho vi\u1ec7c tuy\u1ec3n d\u1ee5ng sau n\u00e0y.<\/td><\/tr><tr><td><strong>L\u01b0\u1ee3t hi\u1ec3n th\u1ecb<\/strong><\/td><td>\u0110o l\u01b0\u1eddng s\u1ed1 l\u1ea7n nh\u1eefng n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y b\u1edfi m\u1ed9t th\u00e0nh vi\u00ean c\u1ee7a n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00f3. M\u1ed7i l\u1ea7n b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb tr\u00ean News Feeds c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c t\u00ednh l\u00e0 m\u1ed9t l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (impression).<\/td><\/tr><tr><td><strong>T\u01b0\u01a1ng t\u00e1c (Likes, comments, shares)<\/strong><\/td><td>T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c t\u00ednh d\u1ef1a tr\u00ean l\u01b0\u1ee3t click v\u00e0o link trong b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n, nh\u01b0 l\u01b0\u1ee3t likes, l\u01b0\u1ee3t shares, comments \u0111\u1ea1t \u0111\u01b0\u1ee3c, chia theo l\u01b0\u1ee3t hi\u1ec3n th\u1ecb.<\/td><\/tr><tr><td><strong>T\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o \u0111\u01b0\u1eddng link<\/strong><\/td><td>C\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 t\u1ef7 l\u1ec7 click-through, khi ng\u01b0\u1eddi d\u00f9ng click v\u00e0o \u0111\u01b0\u1eddng link b\u1ea1n \u0111\u00ednh k\u00e8m trong b\u00e0i \u0111\u0103ng.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Content kh\u00f4ng h\u1ec1 kh\u00f3. JobTest tin r\u1eb1ng sau m\u1ed9t th\u1eddi gian l\u00e0m content cho EB, b\u1ea1n s\u1ebd ph\u00e1t tri\u1ec3n ni\u1ec1m \u0111am m\u00ea v\u00e0 y\u00eau th\u00edch v\u1edbi content EB v\u00e0 cho ra nh\u1eefng \u00fd t\u01b0\u1edfng content khi\u1ebfn cho talent y\u00eau th\u00edch v\u00e0 g\u1eafn b\u00f3 v\u1edbi b\u1ea1n.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;2955&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 b\\u00ecnh ch\\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;4 l\\u1eddi khuy\\u00ean \\u201cx\\u01b0\\u01a1ng m\\u00e1u\\u201d cho HR khi vi\\u1ebft content Employer Branding&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":2823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9],"tags":[],"class_list":["post-2955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-nhan-su","category-quan-tri-tuyen-dung","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/posts\/2955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/comments?post=2955"}],"version-history":[{"count":0,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/posts\/2955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/media\/2823"}],"wp:attachment":[{"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/media?parent=2955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/categories?post=2955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/tags?post=2955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}