{"id":2956,"date":"2022-08-01T17:40:56","date_gmt":"2022-08-01T10:40:56","guid":{"rendered":"https:\/\/employer.jobtest.vn\/blog\/?p=2768"},"modified":"2022-08-01T17:40:56","modified_gmt":"2022-08-01T10:40:56","slug":"employee-generated-content-la-gi","status":"publish","type":"post","link":"https:\/\/employer.jobtest.vn\/blog\/employee-generated-content-la-gi","title":{"rendered":"Employee Generated Content &#8211; v\u0169 kh\u00ed l\u1ee3i h\u1ea1i c\u1ee7a Employer Branding"},"content":{"rendered":"\n<p>Trong m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, content lu\u00f4n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. Content gi\u00fap tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi v\u00e0 t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng l\u00f2ng tin, ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7, v\u00e0 t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng. \u0110\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content Employer Branding (EB) hi\u1ec7u qu\u1ea3, b\u1ea1n h\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng content \u0111a chi\u1ec1u. B\u1ea1n c\u00f3 bi\u1ebft, kh\u00f4ng ch\u1ec9 c\u00f3 b\u1ea1n m\u00e0 nh\u1eefng ng\u01b0\u1eddi li\u00ean quan t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u00e0m content &#8211; \u0111\u00f3ng g\u00f3p cho chi\u1ebfn l\u01b0\u1ee3c Employer Branding c\u1ee7a b\u1ea1n kh\u00f4ng? V\u00e0 Employee Generated Content l\u00e0 m\u1ed9t trong nh\u1eefng d\u1ea1ng content nh\u01b0 v\u1eady.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-employee-generated-content-l-g\"><strong>Employee Generated Content l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Thu\u1eadt ng\u1eef n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb User Generated Content (vi\u1ebft t\u1eaft l\u00e0 UGC) trong marketing. UGC l\u00e0 nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1, b\u00ecnh lu\u1eadn, check in \u0111\u1ecba \u0111i\u1ec3m c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 h\u1ecd tr\u1ea3i nghi\u1ec7m. \u0110\u1ed1i v\u1edbi Employee Generated Content, \u0111\u00f3 l\u00e0 nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c ch\u00ednh nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p t\u1ea1o ra, c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u00e0i vi\u1ebft, b\u00ecnh lu\u1eadn, story tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i hay nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ecd k\u1ec3 v\u1edbi b\u1ea1n b\u00e8\/ ng\u01b0\u1eddi th\u00e2n v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-t-i-sao-employee-generated-content-l-i-quan-tr-ng\"><strong>T\u1ea1i sao Employee Generated Content l\u1ea1i quan tr\u1ecdng?<\/strong><\/h3>\n\n\n\n<p>N\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 chia s\u1ebb b\u1edfi nh\u00e2n vi\u00ean s\u1ebd t\u1ea1o \u0111\u1ed9 uy t\u00edn t\u1ed1t h\u01a1n, v\u00ec khi \u0111\u00f3 kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p kh\u00f4ng t\u1ef1 n\u00f3i v\u1ec1 m\u00ecnh, m\u00e0 qua l\u1eddi n\u00f3i c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp l\u00e0m vi\u1ec7c t\u1ea1i \u0111\u00f3. Ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n \u0111\u01b0\u1ee3c xem nh\u1eefng n\u1ed9i dung mang t\u00ednh t\u1ef1 nhi\u00ean, kh\u00f4ng qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/employer.jobtest.vn\/blog\/wp-content\/uploads\/2022\/06\/employee-generated-content-la-gi-1.jpg\" alt=\"\" class=\"wp-image-2770\"\/><figcaption><em>H\u00e3y \u0111\u1ec3 nh\u00e2n vi\u00ean k\u1ec3 nhi\u1ec1u h\u01a1n v\u1ec1 doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Khi t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c Employee Generated Content l\u00e0 b\u1ea1n \u0111ang c\u00f3 c\u00e1c mini KOL, h\u1ecd g\u00f3p s\u1ee9c r\u1ea5t nhi\u1ec1u v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch Employer Branding.<em> <\/em>Theo nghi\u00ean c\u1ee9u, c\u00f3 nh\u1eefng con s\u1ed1 th\u00fa v\u1ecb cho th\u1ea5y Employee Generated Content \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n Brand-created Content (n\u1ed9i dung do th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n xu\u1ea5t).&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/employer.jobtest.vn\/blog\/wp-content\/uploads\/2022\/06\/employee-generated-content-la-gi-1-3.jpg\" alt=\"\" class=\"wp-image-2771\"\/><figcaption><em>T\u1ea1i sao b\u1ea1n n\u00ean t\u1eadn d\u1ee5ng EGC<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tri-n-khai-employee-generated-content\"><strong>Tri\u1ec3n khai Employee Generated Content&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-l-n-chi-n-l-c-cho-nh-n-vi-n-chia-s-n-i-dung\"><strong>1. L\u00ean chi\u1ebfn l\u01b0\u1ee3c cho nh\u00e2n vi\u00ean chia s\u1ebb n\u1ed9i dung<\/strong><\/h3>\n\n\n\n<p>Nh\u00e2n vi\u00ean l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 hi\u1ec3u v\u1ec1 c\u00f4ng ty v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u00f3ng g\u00f3p trong chi\u1ebfn l\u01b0\u1ee3c content l\u00e0 \u0111i\u1ec1u tuy\u1ec7t v\u1eddi. Mu\u1ed1n l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 v\u1ec1 vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1 c\u00e1ch chia s\u1ebb n\u1ed9i dung v\u00e0 ph\u00e2n c\u00f4ng r\u00f5 r\u00e0ng, v\u00e0 t\u1ed5ng h\u1ee3p link b\u00e0i vi\u1ebft trong m\u1ed9t file \u0111\u1ec3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ki\u1ec3m so\u00e1t.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi \u0111\u0103ng t\u1ea3i n\u1ed9i dung, b\u1ea1n c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n v\u00e0 gi\u00fap h\u1ecd ch\u1ec9nh s\u1eeda n\u1ed9i dung tr\u01b0\u1edbc khi \u0111\u0103ng t\u1ea3i. Tuy nhi\u00ean, nh\u1eefng n\u1ed9i dung do nh\u00e2n vi\u00ean \u0111\u0103ng kh\u00f4ng c\u1ea7n qu\u00e1 ch\u1ec9n chu v\u00e0 \u201cc\u00f4ng nghi\u1ec7p\u201d, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd l\u00e0m m\u1ea5t \u0111i t\u00ednh t\u1ef1 nhi\u00ean c\u1ee7a n\u1ed9i dung \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-employee-generated-content-r-t-a-d-ng\"><strong>2. Employee Generated Content r\u1ea5t \u0111a d\u1ea1ng<\/strong><\/h3>\n\n\n\n<p>Nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 t\u1ea1o Employee Generated Content, n\u1ed9i dung c\u00f3 th\u1ec3 l\u00e0 v\u1ec1 m\u1ed9t b\u00e0i vi\u1ebft tr\u00ean Facebook c\u1ee7a m\u1ed9t nh\u00e2n s\u1ef1 m\u1edbi k\u1ec3 v\u1ec1 ng\u00e0y \u0111\u1ea7u ti\u00ean l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n nh\u01b0 th\u1ebf n\u00e0o ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u00e0i \u0111\u0103ng c\u1eadp nh\u1eadt m\u1ed9t s\u1ef1 ki\u1ec7n \u0111ang di\u1ec5n ra t\u1ea1i c\u00f4ng ty v.v \u2026<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 d\u1ea1ng content c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho EGCt:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>B\u00e0i \u0111\u0103ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i<\/li><li>B\u00e0i review doanh nghi\u1ec7p<\/li><li>Blog, vlog c\u00e1 nh\u00e2n c\u1ee7a nh\u00e2n vi\u00ean (n\u1ebfu c\u00f3)<\/li><li>H\u00ecnh \u1ea3nh<\/li><li>Video \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9<\/li><li>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh chia s\u1ebb ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m<\/li><li>Case studies (c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng)<\/li><li>Tin tuy\u1ec3n d\u1ee5ng<\/li><\/ul>\n\n\n\n<p>Shopee c\u0169ng t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 v\u00e0 hi\u1ec7u qu\u1ea3 Employee Generated Content trong chi\u1ebfn l\u01b0\u1ee3c Employer Branding c\u1ee7a m\u00ecnh. M\u1eddi b\u1ea1n tham kh\u1ea3o c\u00e1ch nh\u00e2n vi\u00ean Shopee l\u00e0m EGC tr\u00ean k\u00eanh Vlog c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"M\u1ed8T NG\u00c0Y L\u00c0M VI\u1ec6C \u1ede SHOPEE | Ngh\u0129a L\u00e0 Ai Vlog\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Cyp8Jh-iwRM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Nh\u00e2n vi\u00ean t\u1ea1i Shopee review v\u1ec1 m\u1ed9t ng\u00e0y l\u00e0m vi\u1ec7c b\u00ecnh th\u01b0\u1eddng t\u1ea1i v\u0103n ph\u00f2ng <\/em><em><\/em><\/p>\n\n\n\n<p>Video v\u00ed d\u1ee5 tr\u00ean r\u1ea5t t\u1ed1t cho c\u00f4ng t\u00e1c tuy\u1ec3n d\u1ee5ng nh\u1eb1m th\u1ec3 hi\u1ec7n v\u0103n h\u00f3a c\u00f4ng ty v\u00e0 thu h\u00fat talent v\u1ec1 doanh nghi\u1ec7p. Ngo\u00e0i c\u00e1ch tri\u1ec3n khai n\u1ed9i dung b\u1eb1ng video tr\u00ean YouTube, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 khuy\u1ebfn kh\u00edch nh\u00e2n s\u1ef1 t\u1ea1o c\u00e1c n\u1ed9i dung ki\u1ec3u m\u1eabu nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Chia s\u1ebb h\u00ecnh \u1ea3nh v\u00e0 video v\u1ec1 m\u1ed9t s\u1ef1 ki\u1ec7n \u0111ang di\u1ec5n ra t\u1ea1i c\u00f4ng ty<\/li><li>B\u00e0i blog tr\u00ean LinkedIn c\u1ee7a ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty gi\u1ea3i th\u00edch m\u1ed9t ch\u1ee7 \u0111\u1ec1 m\u1edbi n\u1ed5i trong ng\u00e0nh c\u1ee7a h\u1ecd<\/li><li>Story tr\u00ean Instagram chia s\u1ebb m\u1ed9t ng\u00e0y l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty<\/li><li>Comment seeding: nh\u00e2n vi\u00ean chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a m\u00ecnh t\u1ea1i c\u00f4ng ty<\/li><li>\u2026<\/li><\/ul>\n\n\n\n<p>Nh\u00ecn chung, nh\u1eefng ho\u1ea1t \u0111\u1ed9ng, v\u0103n h\u00f3a, con ng\u01b0\u1eddi li\u00ean quan t\u1edbi doanh nghi\u1ec7p b\u1ea1n \u0111\u1ec1u c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ch\u1ee7 \u0111\u1ec1 cho EGC. H\u00e3y t\u00ecm c\u00e1ch khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean chia s\u1ebb EGC c\u1ee7a h\u1ecd theo c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 t\u1ef1 nhi\u00ean nh\u1ea5t nh\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-nh-n-vi-n-c-th-chia-s-n-i-dung-u\"><strong>3. Nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 chia s\u1ebb n\u1ed9i dung \u1edf \u0111\u00e2u?<\/strong><\/h3>\n\n\n\n<p>H\u00e3y t\u1ea1o ra nhi\u1ec1u k\u00eanh gi\u00fap cho nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p, c\u00e1c k\u00eanh ph\u1ed5 bi\u1ebfn b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u01b0 Facebook (group, fanpage), LinkedIn, Tiktok hay Instagram.&nbsp;<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t b\u1ed9 hashtag ri\u00eang \u0111\u1ec3 khi nh\u00e2n vi\u00ean \u0111\u0103ng t\u1ea3i n\u1ed9i dung c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u00e0m truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 h\u01a1n, m\u1ed9t s\u1ed1 hashtag hi\u1ec7u qu\u1ea3 v\u00e0 ph\u1ed5 bi\u1ebfn nh\u01b0 #LifeatJobTest, #AdayatJobTest, #WeLoveJobTest, \u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-t-ch-c-contest\"><strong>4. T\u1ed5 ch\u1ee9c contest<\/strong><\/h3>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i nh\u00e2n vi\u00ean n\u00e0o c\u0169ng s\u1eb5n s\u00e0ng chia s\u1ebb nh\u1eefng kh\u00eda c\u1ea1nh v\u1ec1 c\u00f4ng vi\u1ec7c v\u00e0 \u0111\u1eddi s\u1ed1ng c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, contest l\u1ea1i c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd l\u00e0m \u0111i\u1ec1u \u0111\u00f3. Contest ph\u1ed5 bi\u1ebfn cho EGC s\u1ebd khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean g\u1eedi c\u00e1c h\u00ecnh \u1ea3nh, video v\u1ec1 b\u1ea3n th\u00e2n ho\u1eb7c v\u1ec1 \u0111\u1ed9i nh\u00f3m c\u1ee7a m\u00ecnh. Qua \u0111\u00f3, h\u00ecnh \u1ea3nh t\u1ea1i m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c s\u1ebd \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng. Ch\u1eb3ng h\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c m\u1ed9t contest c\u00e1 nh\u00e2n nh\u01b0 trao gi\u1ea3i cho nh\u00e2n vi\u00ean c\u00f3 g\u00f3c l\u00e0m vi\u1ec7c \u0111\u1eb9p nh\u1ea5t, ho\u1eb7c contest \u0111\u1ed9i nh\u00f3m nh\u01b0 nh\u00f3m n\u00e0o c\u00f3 h\u00ecnh \u1ea3nh team building \u0111\u1eb9p nh\u1ea5t.<\/p>\n\n\n\n<p>Khi \u0111\u00e3 c\u00f3 m\u1ee5c ti\u00eau v\u00e0 ph\u1ea7n th\u01b0\u1edfng, nh\u00e2n vi\u00ean s\u1ebd c\u00f3 \u0111\u1ed9ng l\u1ef1c g\u1eedi \u1ea3nh, video c\u1ee7a m\u00ecnh, v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a c\u00f4ng ty. Nh\u00e2n vi\u00ean khi c\u00f3 content c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i c\u0169ng s\u1ebd c\u1ea3m th\u1ea5y h\u00e0o h\u1ee9ng, chia s\u1ebb v\u00e0 t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n d\u01b0\u1edbi nh\u1eefng b\u00e0i \u0111\u0103ng c\u1ee7a b\u1ea1n.&nbsp;<\/p>\n\n\n\n<p>Nh\u00e2n d\u1ecbp T\u1ebft Nguy\u00ean \u0111\u00e1n n\u0103m 2019, MOG Vietnam &#8211; m\u1ed9t \u0111\u01a1n v\u1ecb chuy\u00ean cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb \u0111\u00e3 t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c thi d\u00e0nh cho \u0111\u1ed9i nh\u00f3m trang tr\u00ed g\u00f3c l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh theo phong c\u00e1ch T\u1ebft x\u01b0a. Gi\u1ea3i th\u01b0\u1edfng trao cho \u0111\u1ed9i nh\u00f3m c\u00f3 h\u00ecnh \u1ea3nh ch\u1ee5p g\u00f3c trang tr\u00ed \u0111\u1eb9p nh\u1ea5t. Cu\u1ed9c thi \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u01b0\u1edfng \u1ee9ng v\u00e0 c\u00e1c nh\u00f3m c\u0169ng \u0111\u00e3 g\u1eedi nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1eb9p nh\u1ea5t c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/employer.jobtest.vn\/blog\/wp-content\/uploads\/2022\/06\/employee-generated-content-la-gi-2-3.jpg\" alt=\"\" class=\"wp-image-2772\"\/><figcaption><em>MOG Vi\u1ec7t Nam t\u1ed5 ch\u1ee9c contest thu h\u00fat nhi\u1ec1u l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>V\u1edbi m\u1ed9t cu\u1ed9c thi nh\u01b0 v\u1eady, MOG Vietnam nh\u1eadn l\u1ea1i \u0111\u01b0\u1ee3c g\u00ec? S\u1ef1 h\u00e0o h\u1ee9ng c\u1ee7a nh\u00e2n s\u1ef1 khi \u0111\u01b0\u1ee3c tham gia m\u1ed9t cu\u1ed9c thi, h\u00ecnh \u1ea3nh m\u1ecdi g\u00f3c l\u00e0m vi\u1ec7c t\u1ea1i v\u0103n ph\u00f2ng c\u00f4ng ty \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c b\u00e0i \u0111\u0103ng l\u00ean x8 l\u1ea7n so v\u1edbi th\u00f4ng th\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-i-s-th-ng-hi-u-ng-i-k-chuy-n\"><strong>5. \u0110\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u &#8211; ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n&nbsp;<\/strong><\/h3>\n\n\n\n<p>H\u00e3y t\u00ecm ra nh\u1eefng th\u00e0nh vi\u00ean n\u0103ng n\u1ed5 nh\u1ea5t trong c\u00f4ng ty c\u1ee7a b\u1ea1n, nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 b\u1ea3n th\u00e2n v\u00e0 cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. M\u1ed9t tip nh\u1ecf cho b\u1ea1n \u0111\u1ec3 t\u00ecm ra nh\u1eefng nh\u00e2n s\u1ef1 nh\u01b0 v\u1eady l\u00e0 h\u00e3y ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t follow tr\u00ean Instagram v\u00e0 Facebook trong c\u00f4ng ty, ho\u1eb7c nh\u1eefng team leader th\u00edch chia s\u1ebb ki\u1ebfn th\u1ee9c ngh\u1ec1 nghi\u1ec7p tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i h\u1ecd tham gia. H\u1ecd s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n cho b\u1ea1n, cho nh\u1eefng \u1ee9ng vi\u00ean ngo\u00e0i kia th\u1ea5y m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c v\u00e0 v\u0103n h\u00f3a t\u1ea1i c\u00f4ng ty b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o. Vi\u1ec7c l\u00e0m n\u00e0y kh\u00f4ng ch\u1ec9 mang l\u1ea1i l\u1ee3i \u00edch cho chi\u1ebfn d\u1ecbch EB c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n gi\u00fap ch\u00ednh nh\u00e2n s\u1ef1 \u0111\u00f3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ef1c hi\u1ec7u qu\u1ea3, gi\u00fap thu\u1eadn l\u1ee3i cho s\u1ef1 nghi\u1ec7p c\u1ee7a h\u1ecd trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/employer.jobtest.vn\/blog\/wp-content\/uploads\/2022\/06\/employee-generated-content-la-gi-3-2.jpg\" alt=\"\" class=\"wp-image-2773\"\/><figcaption> <em>V\u00ed d\u1ee5 c\u00e1ch chia s\u1ebb n\u1ed9i dung cho \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u<\/em> <\/figcaption><\/figure><\/div>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3, Employee Generated Content c\u00f2n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c gi\u00fap b\u1ea1n tri \u00e2n nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh, cho h\u1ecd c\u1ea3m th\u1ea5y g\u1ea7n g\u0169i h\u01a1n v\u1edbi c\u00f4ng ty. Khi ngu\u1ed3n nh\u00e2n l\u1ef1c ng\u00e0y c\u00e0ng tr\u1ebb trung n\u0103ng \u0111\u1ed9ng, h\u1ecd s\u1ebd c\u00f3 s\u1ef1 k\u1ef3 v\u1ecdng cao h\u01a1n v\u1ec1 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c. V\u00ec th\u1ebf, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng talent ch\u1ea5t l\u01b0\u1ee3ng cho c\u00f4ng ty m\u00ecnh, b\u1ea1n h\u00e3y \u0111\u1ea7u t\u01b0 th\u1eadt t\u1ed1t cho chi\u1ebfn l\u01b0\u1ee3c Employer Branding nh\u00e9.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;2956&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 b\\u00ecnh ch\\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Employee Generated Content - v\\u0169 kh\\u00ed l\\u1ee3i h\\u1ea1i c\\u1ee7a Employer Branding&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; 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