{"id":2962,"date":"2022-09-21T10:48:24","date_gmt":"2022-09-21T03:48:24","guid":{"rendered":"https:\/\/employer.jobtest.vn\/blog\/?p=2839"},"modified":"2022-09-21T10:48:24","modified_gmt":"2022-09-21T03:48:24","slug":"case-study-employer-branding-cua-google","status":"publish","type":"post","link":"https:\/\/employer.jobtest.vn\/blog\/case-study-employer-branding-cua-google","title":{"rendered":"Case Study: H\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c g\u00ec t\u1eeb chi\u1ebfn l\u01b0\u1ee3c Employer Branding c\u1ee7a Google?"},"content":{"rendered":"\n

Google – m\u1ed9t h\u00ecnh m\u1eabu Employer Branding l\u00fd t\u01b0\u1edfng cho c\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi v\u00e0 t\u1ea1i Vi\u1ec7t Nam. Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 qua vi\u1ec7c Google lu\u00f4n l\u00e0 nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch c\u1ee7a r\u1ea5t nhi\u1ec1u \u1ee9ng vi\u00ean. Ngay c\u1ea3 nh\u1eefng nh\u00e2n vi\u00ean hi\u1ec7n \u0111ang l\u00e0m vi\u1ec7c t\u1ea1i doanh nghi\u1ec7p \u0111a qu\u1ed1c gia n\u00e0y c\u0169ng y\u00eau th\u00edch, v\u00e0 g\u1eafn b\u00f3 v\u1edbi c\u00f4ng ty.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 Google \u0111ang \u1edf m\u1ed9t v\u1ecb tr\u00ed \u0111\u00e1ng m\u01a1 \u01b0\u1edbc, nh\u01b0ng nh\u1eefng g\u00ec h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o l\u00e0 kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p kh\u00e1c. C\u00e1c c\u00f4ng ty nh\u01b0 IBM, 3M, Apple, Daimler v\u00e0 Boeing \u0111\u1ec1u c\u00f3 quan \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng.<\/p>\n\n\n\n

S\u1ef1 th\u1eadt l\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c n\u00e0y \u0111\u00e3 n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd trong m\u1eaft nh\u00e2n vi\u00ean trong nhi\u1ec1u th\u1eadp k\u1ef7 qua v\u00e0 hi\u1ec7n \u0111ang g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh qu\u1ea3 x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n

\"case-study-employer-branding-cua-google-1\"
Kh\u00f4ng gian l\u00e0m vi\u1ec7c khang trang v\u00e0 s\u00e1ng t\u1ea1o t\u1ea1i Google. Ngu\u1ed3n Internet<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

1. Cho th\u1ebf gi\u1edbi c\u00f9ng \u0111\u01b0\u1ee3c bi\u1ebft m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c tuy\u1ec7t v\u1eddi t\u1ea1i Google<\/strong><\/h3>\n\n\n\n

Google c\u00f3 c\u00e1ch t\u1ef1 gi\u1edbi thi\u1ec7u v\u1ec1 doanh nghi\u1ec7p r\u1ea5t \u0111\u1ed9c \u0111\u00e1o. C\u00f3 th\u1ec3 th\u1ea5y, trong m\u1ee5c TUY\u1ec2N D\u1ee4NG tr\u00ean c\u00e1c website c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c l\u1ea5y tr\u00ean c\u00e1c kho \u1ea3nh stock v\u1edbi h\u00ecnh \u1ea3nh nh\u00e2n vi\u00ean \u0111ang t\u01b0\u01a1i c\u01b0\u1eddi, \u0111i k\u00e8m theo m\u1ed9t s\u1ed1 tuy\u00ean b\u1ed1 v\u1ec1 \u201cv\u0103n h\u00f3a \u0111\u1ed5i m\u1edbi\u201d v\u00e0 \u201ccam k\u1ebft ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n\u201d.<\/p>\n\n\n\n

\u0110\u00f3 c\u0169ng l\u00e0 c\u00e1ch gi\u1edbi thi\u1ec7u \u0111i\u1ec3n h\u00ecnh v\u00e0 mang t\u00ednh chuy\u00ean nghi\u1ec7p cao, tuy nhi\u00ean v\u00ec ph\u01b0\u01a1ng ph\u00e1p n\u00e0y qu\u00e1 ph\u1ed5 bi\u1ebfn n\u00ean doanh nghi\u1ec7p b\u1ea1n s\u1ebd kh\u00f4ng n\u1ed5i b\u1eadt khi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c n\u00e0y. <\/p>\n\n\n\n

C\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a Google thi\u00ean v\u1ec1 vi\u1ec7c cho th\u1ea5y nh\u1eefng l\u00fd t\u01b0\u1edfng n\u00e0y th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o. Trang Career Page c\u1ee7a Google gi\u1ed1ng nh\u01b0 trang ch\u1ee7 c\u1ee7a m\u1ed9t t\u1ea1p ch\u00ed c\u00f4ng ngh\u1ec7, v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 nh\u00e2n vi\u00ean, blog v\u00e0 video. \u0110\u00f3 l\u00e0 nh\u1eefng n\u1ed9i dung truy\u1ec1n c\u1ea3m h\u1ee9ng m\u1ea1nh m\u1ebd cho nh\u1eefng \u1ee9ng vi\u00ean \u0111ang t\u00ecm hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p thay v\u00ec ch\u1ec9 truy\u1ec1n \u0111i nh\u1eefng th\u00f4ng \u0111i\u1ec7p thi\u1ebfu d\u1eabn ch\u1ee9ng ch\u00e2n th\u1ef1c.<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 xem m\u1ee5c tuy\u1ec3n d\u1ee5ng c\u1ee7a Google t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n\n\n\n

\"case-study-employer-branding-cua-google-2\"
Nh\u00e2n vi\u00ean n\u0103ng \u0111\u1ed9ng, s\u1eb5n s\u00e0ng chia s\u1ebb \u00fd t\u01b0\u1edfng. Ngu\u1ed3n Internet<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Th\u00eam v\u00e0o \u0111\u00f3, Google r\u1ea5t bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i h\u00ecnh \u1ea3nh v\u1ec1 doanh nghi\u1ec7p. C\u00e1c h\u00ecnh \u1ea3nh v\u1ec1 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c v\u00e0 c\u00e1c ch\u1ebf \u0111\u1ed9 ph\u00fac l\u1ee3i t\u1ea1i Google xu\u1ea5t hi\u1ec7n nhi\u1ec1u tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 c\u00e1c trang b\u00e1o v\u00e0 t\u1ea1p ch\u00ed uy t\u00edn. T\u1ea1p ch\u00ed Kinh t\u1ebf Vi\u1ec7t Nam (Vn Economy) c\u00f3 m\u1ed9t b\u00e0i vi\u1ebft v\u1ec1 l\u00fd do nhi\u1ec1u ng\u01b0\u1eddi mu\u1ed1n l\u00e0m vi\u1ec7c t\u1ea1i Google<\/a>.<\/p>\n\n\n\n

2. N\u1ed9i dung \u0111i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1<\/strong><\/h3>\n\n\n\n

Google r\u1ea5t \u01b0a th\u00edch t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a slogan (kh\u1ea9u hi\u1ec7u). Google t\u1eebng c\u00f3 ph\u01b0\u01a1ng ch\u00e2m l\u00e0 \u201cDon\u2019t be evil\u201d (\u0110\u1eebng x\u1ea5u xa) v\u00e0 \u0111i\u1ec1u \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh r\u00f5 r\u00e0ng trong th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a Google. Sau \u0111\u00f3 Google Career page t\u1eebng \u0111\u1ed5i qua kh\u1ea9u hi\u1ec7u kh\u00e1c l\u00e0 \u201cBring questions. Build answers\u201d (T\u1ea1o ra c\u00e2u h\u1ecfi. X\u00e2y d\u1ef1ng c\u00e2u tr\u1ea3 l\u1eddi) \u0111\u1ec3 khuy\u1ebfn kh\u00edch tinh th\u1ea7n h\u1ecdc h\u1ecfi c\u1ee7a nh\u00e2n s\u1ef1 v\u00e0 nh\u1eefng \u1ee9ng vi\u00ean s\u1eafp \u0111\u1ea7u qu\u00e2n v\u00e0o c\u00f4ng ty. Slogan hi\u1ec7n t\u1ea1i l\u00e0 \u201cBuild for everyone. Create for everyone. Design for everyone. Code for everyone.\u201d (X\u00e2y d\u1ef1ng cho m\u1ecdi ng\u01b0\u1eddi. T\u1ea1o cho m\u1ecdi ng\u01b0\u1eddi. Thi\u1ebft k\u1ebf cho m\u1ecdi ng\u01b0\u1eddi. L\u1eadp tr\u00ecnh cho m\u1ecdi ng\u01b0\u1eddi).<\/p>\n\n\n\n

Kh\u1ea9u hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ee7a Google n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng \u0111\u00f3 \u0111\u1ed3ng th\u1eddi thu h\u00fat nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o. Kh\u00f4ng c\u00f3 bi\u1ec7t ng\u1eef th\u00f4ng d\u1ee5ng, ch\u1ec9 l\u00e0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn v\u1ec1 c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n

R\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 xem nh\u1eefng kh\u1ea9u hi\u1ec7u n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ebfn vi\u1ec7c tuy\u1ec3n d\u1ee5ng hay kh\u00f4ng, nh\u01b0ng m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c \u0111\u00e3 b\u1eaft \u0111\u1ea7u b\u1eaft ch\u01b0\u1edbc phong c\u00e1ch c\u1ee7a Google. V\u00ed d\u1ee5, Microsoft \u0111\u00e3 chuy\u1ec3n t\u1eeb c\u00e2u n\u00f3i m\u01a1 h\u1ed3 \u201cTrao quy\u1ec1n cho t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n\u201d (Empower your future) sang \u201cH\u00e3y c\u1ee9 nh\u01b0 v\u1eady, l\u00e0m nh\u1eefng g\u00ec b\u1ea1n y\u00eau th\u00edch\u201d.<\/p>\n\n\n\n

\"case-study-employer-branding-cua-google-3\"
Google mang kh\u1ea9u hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn l\u1ee3i \u00edch chung c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. Ngu\u1ed3n Internet<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

C\u00f3 l\u1ebd b\u00e0i h\u1ecdc quan tr\u1ecdng nh\u1ea5t t\u1eeb \u200b\u200bvi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ee7a Google l\u00e0 c\u00f4ng ty th\u1ef1c hi\u1ec7n n\u00f3 m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac. Trong khi nhi\u1ec1u t\u1ed5 ch\u1ee9c ch\u1ec9 t\u1ea1o ra m\u1ed9t trang ngh\u1ec1 nghi\u1ec7p nh\u1ea1t nh\u1ebdo v\u00e0 hy v\u1ecdng \u0111i\u1ec1u t\u1ed1t nh\u1ea5t, Google trao quy\u1ec1n cho nh\u00e2n vi\u00ean v\u00e0 k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Google lu\u00f4n chi\u1ebfm v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u cho nh\u00e0 tuy\u1ec3n d\u1ee5ng h\u1ea5p d\u1eabn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

Do \u0111\u00f3, Google lu\u00f4n l\u00e0 b\u1ebfn \u0111\u1ed7 l\u00fd t\u01b0\u1edfng c\u1ee7a nh\u1eefng c\u00e1c \u1ee9ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao. C\u00e1c nh\u00e2n s\u1ef1 hi\u1ec7n t\u1ea1i v\u1eabn \u0111ang b\u00e1o c\u00e1o t\u1ef7 l\u1ec7 h\u00e0i l\u00f2ng 90% v\u1edbi s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty. M\u1ed9t s\u1ed1 c\u00e1c ch\u00ednh s\u00e1ch \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao c\u1ee7a Google:<\/p>\n\n\n\n

  • Ch\u00ednh s\u00e1ch ngh\u1ec9 vi\u1ec7c r\u1ed9ng r\u00e3i c\u1ee7a cha m\u1eb9<\/li>
  • K\u1ebf ho\u1ea1ch ti\u1ebft ki\u1ec7m h\u01b0u tr\u00ed h\u00e0o ph\u00f3ng<\/li>
  • D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe t\u1ea1i ch\u1ed7 (l\u1edbp yoga, m\u00e1t-xa, SLIDES)<\/li>
  • 3 b\u1eefa \u0103n mi\u1ec5n ph\u00ed m\u1ed7i ng\u00e0y<\/li>
  • Cam k\u1ebft h\u1ecdc t\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a nh\u00e2n vi\u00ean<\/li><\/ul>\n\n\n\n

    3. V\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1ed9c \u0111\u00e1o<\/strong><\/h3>\n\n\n\n

    \u0110i k\u00e8m v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng doanh nghi\u1ec7p, Google ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p gi\u00fap th\u00fac \u0111\u1ea9y \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c v\u00e0 s\u1ee9c s\u00e1ng t\u1ea1o c\u1ee7a nh\u00e2n vi\u00ean. 5 \u0111i\u1ec1u c\u1ed1t l\u00f5i trong v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a Google g\u1ed3m c\u00f3:<\/p>\n\n\n\n

    • C\u1edfi m\u1edf (Openness): \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n trong c\u00e1ch Google t\u1ed5 ch\u1ee9c v\u00e0 v\u1eadn h\u00e0nh b\u1ed9 m\u00e1y nh\u00e2n s\u1ef1 c\u1ee7a m\u00ecnh: kh\u00f4ng t\u1eadp trung v\u00e0o ki\u1ec3m so\u00e1t nh\u00e2n s\u1ef1 m\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u1ed1t nh\u1ea5t, tho\u1ea3i m\u00e1i nh\u1ea5t gi\u00fap h\u1ecd c\u00f3 \u0111\u1ed9ng l\u1ef1c c\u1ed1ng hi\u1ebfn nhi\u1ec1u h\u01a1n. C\u1ee5 th\u1ec3 nh\u01b0 \u1edf kh\u00eda c\u1ea1nh nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c trao quy\u1ec1n, \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn v\u00e0 v\u0103n h\u00f3a h\u1ecdc t\u1eadp kh\u00f4ng ng\u1eebng. M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng n\u1eefa l\u00e0 kh\u00f4ng gian l\u00e0m vi\u1ec7c t\u1ea1i Google c\u0169ng mang t\u00ednh m\u1edf, kh\u00f4ng b\u00f3 bu\u1ed9c nh\u01b0 m\u1ed9t v\u0103n ph\u00f2ng l\u00e0m vi\u1ec7c truy\u1ec1n th\u1ed1ng v\u1edbi khu gi\u1ea3i tr\u00ed, khu cafe, c\u00e1c l\u1edbp h\u1ecdc n\u00e2ng cao s\u1ee9c kh\u1ecfe \u2026<\/li>
    • S\u00e1ng t\u1ea1o (Innovation): M\u1ed9t trong nh\u1eefng ch\u00eca kh\u00f3a gi\u00fap Google gi\u1eef \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean to\u00e0n c\u1ea7u nhi\u1ec1u n\u0103m nay ch\u00ednh l\u00e0 s\u00e1ng t\u1ea1o. Google khuy\u1ebfn kh\u00edch nh\u00e2n s\u1ef1 \u0111\u00f3ng g\u00f3p \u00fd t\u01b0\u1edfng kinh, chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, ch\u1ee7 \u0111\u1ed9ng thay \u0111\u1ed5i \u0111\u1ec3 \u0111i tr\u01b0\u1edbc th\u1ecb tr\u01b0\u1eddng.<\/li>
    • \u01afu t\u00fa (Excellence that comes with smartness): M\u1ed9t trong nh\u1eefng c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c nh\u00e2n s\u1ef1 Google \u0111\u00e1nh gi\u00e1 cao l\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u00fap h\u1ecd ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n, v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o gi\u00fap n\u00e2ng cao n\u0103ng l\u1ef1c ph\u00f9 h\u1ee3p v\u1edbi k\u1ef7 nguy\u00ean kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i.<\/li>
    • Ti\u1ebfp c\u1eadn theo h\u01b0\u1edbng th\u1ef1c h\u00e0nh (Hands-on approach): Google ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng c\u00e1c ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean tham gia c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o, v\u00e0 th\u1eed nghi\u1ec7m gi\u00fap h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i th\u1ef1c h\u00e0nh, kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1c ki\u1ebfn th\u1ee9c v\u00e0 l\u1ef9 thuy\u1ebft su\u00f4ng.<\/li>
    • M\u00f4 h\u00ecnh c\u00f4ng ty nh\u1ecf (Small-company-family rapport): M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c theo phong c\u00e1ch c\u00f4ng ty nh\u1ecf, m\u1ed1i quan h\u1ec7 gi\u1eefa nh\u1eefng nh\u00e2n s\u1ef1 g\u1ea7n g\u0169i, th\u00e2n m\u1eadt. \u0110i\u1ec1u n\u00e0y gi\u00fap cho h\u1ecd c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh v\u00e0 d\u1ec5 d\u00e0ng trao \u0111\u1ed5i c\u00f4ng vi\u1ec7c h\u01a1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u1ed9ng s\u1ef1.<\/li><\/ul>\n\n\n\n

      C\u00e1ch Google x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh v\u0103n h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi xu th\u1ebf m\u1edbi c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1, h\u1ec7 th\u1ed1ng nh\u00e2n s\u1ef1 khuy\u1ebfn kh\u00edch h\u1ecdc h\u1ecfi v\u00e0 thay \u0111\u1ed5i theo nh\u1eefng c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Nh\u1edd \u0111\u00f3, Google c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 lu\u00f4n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh cao tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u. <\/p>\n\n\n\n

      \"case-study-employer-branding-cua-google-4\"
      T\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho nh\u00e2n vi\u00ean tr\u1ea3i nghi\u1ec7m m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1ed9c \u0111\u00e1o. Ngu\u1ed3n Internet<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

      V\u0103n h\u00f3a doanh nghi\u1ec7p, tr\u1ea3i nghi\u1ec7m l\u00e0m vi\u1ec7c t\u1ea1i doanh nghi\u1ec7p l\u00e0 hai y\u1ebfu t\u1ed1 quan tr\u1ecdng k\u00edch th\u00edch nh\u00e2n s\u1ef1 \u0111\u00f3ng g\u00f3p v\u00e0 g\u1eafn b\u00f3 l\u00e2u d\u00e0i. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong c\u00e1c th\u00f4ng \u0111i\u1ec7p doanh nghi\u1ec7p g\u1eedi g\u1eafm t\u1edbi c\u00e1c \u1ee9ng vi\u00ean c\u1ee7a m\u00ecnh. V\u1edbi ph\u01b0\u01a1ng ph\u00e1p \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c Employer Branding c\u1ee7a Google \u0111\u00e3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n s\u1ef1 v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh x\u1ee9ng \u0111\u00e1ng cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c h\u1ecdc t\u1eadp v\u00e0 tham chi\u1ebfu.<\/p>\n\n\n

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