{"id":2964,"date":"2022-10-03T10:03:32","date_gmt":"2022-10-03T03:03:32","guid":{"rendered":"https:\/\/employer.jobtest.vn\/blog\/?p=2861"},"modified":"2022-10-03T10:03:32","modified_gmt":"2022-10-03T03:03:32","slug":"case-study-hubspot-va-cong-thuc-employer-branding-doc-dao","status":"publish","type":"post","link":"https:\/\/employer.jobtest.vn\/blog\/case-study-hubspot-va-cong-thuc-employer-branding-doc-dao","title":{"rendered":"Case Study: HubSpot v\u00e0 c\u00f4ng th\u1ee9c Employer Branding \u0111\u1ed9c \u0111\u00e1o"},"content":{"rendered":"\n

M\u1ed9t HR gi\u1ecfi s\u1ebd bi\u1ebft c\u00e1ch ph\u00e1t huy nh\u1eefng kinh nghi\u1ec7m s\u1eb5n c\u00f3 c\u1ee7a m\u00ecnh v\u00e0 trau d\u1ed3i th\u00eam nh\u1eefng ki\u1ebfn th\u1ee9c m\u1edbi gi\u00fap cho c\u00f4ng vi\u1ec7c t\u1ed1t h\u01a1n. Ki\u1ebfn th\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc ho\u1eb7c b\u00e0i h\u1ecdc kinh nghi\u1ec7m t\u1eeb nh\u1eefng doanh nghi\u1ec7p l\u1edbn. Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng JobTest t\u00ecm hi\u1ec3u v\u1ec1 HubSpot v\u00e0 c\u00e1ch doanh nghi\u1ec7p n\u00e0y l\u00e0m Employer Branding gi\u00fap thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n s\u1ef1 c\u1ee7a m\u00ecnh nh\u00e9.<\/p>\n\n\n\n

Gi\u1edbi thi\u1ec7u v\u1ec1 HubSpot<\/strong><\/h2>\n\n\n\n

HubSpot l\u00e0 m\u1ed9t doanh nghi\u1ec7p M\u1ef9 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 2006 chuy\u00ean v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m cho marketing, b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. HubSpot n\u1ed5i ti\u1ebfng tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng to\u00e0n c\u1ea7u l\u00e0 doanh nghi\u1ec7p s\u00e1ng l\u1eadp ra kh\u00e1i ni\u1ec7m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Inbound Marketing – m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 gi\u00fap ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng nh\u1ea5t hi\u1ec7n nay. V\u1edbi inbound marketing, ch\u1ec9 trong v\u00f2ng 3 n\u0103m, HubSpot t\u0103ng tr\u01b0\u1edfng t\u1eeb m\u1ed9t doanh nghi\u1ec7p nh\u1ecf v\u1edbi doanh thu 255,000 \u0111\u00f4 v\u00e0o n\u0103m 2007 l\u00ean t\u1edbi 15.6 tri\u1ec7u \u0111\u00f4 v\u00e0o n\u0103m 2010.<\/p>\n\n\n\n

C\u00e1c kh\u00e1ch h\u00e0ng ch\u1ee7 y\u1ebfu c\u1ee7a HubSpot l\u00e0 doanh nghi\u1ec7p. S\u1ea3n ph\u1ea9m c\u1ee7a HubSpot ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a v\u00e0 ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n cho nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb nh\u1eefng ph\u1ea7n m\u1ec1m, c\u00f4ng c\u1ee5 gi\u00fap kh\u00e1ch h\u00e0ng trong kh\u00e2u marketing v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m t\u1edbi c\u00e1c kh\u00f3a h\u1ecdc v\u1ec1 marketing v\u00e0 kinh doanh c\u00f3 cung c\u1ea5p ch\u1ee9ng ch\u1ec9.<\/p>\n\n\n\n

\"case-study-hubspot-va-cong-thuc-employer-branding-doc-dao-1\"
\u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean HubSpot \u0111\u1ed3ng h\u00e0nh d\u00e0i l\u00e2u v\u00e0 s\u1eb5n s\u00e0ng c\u1ed1ng hi\u1ebfn\u00a0<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

\u00c1p d\u1ee5ng Inbound Recruiting – s\u1ea3n ph\u1ea9m \u201cc\u00e2y nh\u00e0 l\u00e1 v\u01b0\u1eddn\u201d<\/strong><\/h2>\n\n\n\n

Th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 v\u1edbi Inbound Marketing, HubSpot c\u0169ng kh\u00f4ng qu\u00ean \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn Inbound v\u00e0o tuy\u1ec3n d\u1ee5ng, \u0111\u00f3 ch\u00ednh l\u00e0 Inbound Recruiting.<\/p>\n\n\n\n

Theo nh\u01b0 b\u00e0 Hannah Fleishman, Inbound Recruiting Manager t\u1ea1i HubSpot, Inbound Recruiting h\u01b0\u1edbng t\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a \u1ee9ng vi\u00ean v\u00e0 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng. <\/p>\n\n\n\n

Inbound l\u00e0 kim ch\u1ec9 nam trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a HubSpot.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Inbound Recruiting x\u00e2y d\u1ef1ng ph\u1ec5u truy\u1ec1n th\u00f4ng tuy\u1ec3n d\u1ee5ng d\u1ef1a tr\u00ean ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn c\u1ee7a inbound marketing. Ph\u01b0\u01a1ng ph\u00e1p tuy\u1ec3n d\u1ee5ng inbound thu h\u00fat \u1ee9ng vi\u00ean v\u1edbi \u0111\u1ea7u v\u00e0o (\u0111\u1ea7u ph\u1ec5u) l\u00e0 c\u00e1c n\u1ed9i dung n\u00f3i v\u1ec1 c\u00f4ng ty, nh\u01b0 c\u00e1c b\u00e0i blog v\u00e0 n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i; \u1edf gi\u1eefa ph\u1ec5u l\u00e0 khi \u1ee9ng vi\u00ean \u0111\u01b0\u1ee3c \u201cnu\u00f4i d\u01b0\u1ee1ng\u201d b\u1edfi c\u00e1c email g\u1eedi t\u1edbi h\u00f2m th\u01b0 c\u00e1 nh\u00e2n; t\u1ea1i cu\u1ed1i ph\u1ec5u l\u00e0 nh\u1eefng offer mang t\u00ednh tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n nh\u1ea5t. <\/p>\n\n\n\n

\"case-study-hubspot-va-cong-thuc-employer-branding-doc-dao-2\"
Ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn inbound c\u1ee7a HubSpot<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Inbound Recruiting \u0111\u1ec1 cao nh\u1eefng n\u1ed9i dung ho\u1eb7c offer ph\u1ea3i li\u00ean quan thi\u1ebft th\u1ef1c v\u00e0 h\u1eefu \u00edch cho \u1ee9ng vi\u00ean. Ch\u00ednh v\u00ec v\u1eady, nh\u1eefng \u0111i\u1ec1u \u0111\u1ed9i ng\u0169 tuy\u1ec3n d\u1ee5ng mang l\u1ea1i cho \u1ee9ng vi\u00ean l\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, suy ngh\u0129 t\u1eeb ph\u00eda h\u1ecd \u0111\u1ec3 \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi v\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t. D\u1ef1a tr\u00ean th\u1ef1c t\u1ebf ng\u00e0y nay 76% \u1ee9ng vi\u00ean t\u00ecm vi\u1ec7c b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Google T\u00ecm Ki\u1ebfm, HubSpot \u0111\u00e3 c\u00f3 nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u SEO, x\u1ebfp h\u1ea1ng cao tr\u00ean Google v\u1edbi nh\u1eefng b\u00e0i vi\u1ebft gi\u00fap \u1ee9ng vi\u00ean trong h\u00e0nh tr\u00ecnh t\u00ecm c\u00f4ng vi\u1ec7c m\u1edbi.<\/p>\n\n\n\n

V\u0103n h\u00f3a doanh nghi\u1ec7p t\u1ea1i HubSpot \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n

V\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c HubSpot \u01b0u ti\u00ean ph\u00e1t tri\u1ec3n t\u1eeb r\u1ea5t s\u1edbm. T\u1ea1i HubSpot, v\u0103n h\u00f3a  tr\u01b0\u1edbc h\u1ebft l\u00e0 v\u00ec nh\u00e2n s\u1ef1, m\u1ecdi nh\u00e2n s\u1ef1 \u0111\u1ec1u th\u00f4ng minh, h\u1ecd th\u00fac \u0111\u1ea9y nhau, v\u00e0 h\u1ecd \u0111\u1ec1u c\u00f3 \u0111\u00f3ng g\u00f3p d\u00f9 \u00edt hay nhi\u1ec1u. HubSpot t\u1ea1o n\u00ean n\u1ec1n v\u0103n h\u00f3a t\u1ef1 do<\/strong> n\u01a1i c\u00e1c nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c t\u1ed1t nh\u1ea5t, tho\u1ea3i m\u00e1i nh\u1ea5t. C\u00f4ng ty mong mu\u1ed1n nh\u00e2n s\u1ef1 c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 bi\u1ebfn c\u00f4ng vi\u1ec7c th\u00e0nh m\u1ed9t ph\u1ea7n trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd v\u00e0 t\u1eadn h\u01b0\u1edfng khi lao \u0111\u1ed9ng thay v\u00ec t\u1ea1o ra nh\u1eefng \u00e1p l\u1ef1c, c\u0103ng th\u1eb3ng.<\/p>\n\n\n\n

Ch\u1ebf \u0111\u1ed9 l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty r\u1ea5t linh ho\u1ea1t v\u1edbi c\u00e1c ch\u00ednh s\u00e1ch nh\u01b0 ngh\u1ec9 kh\u00f4ng gi\u1edbi h\u1ea1n, nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c t\u1ea1i nh\u00e0 khi c\u00f3 nhu c\u1ea7u, HubSpot c\u00f3 c\u1ea3 nh\u1eefng nh\u00e2n s\u1ef1 l\u00e0m vi\u1ec7c t\u1eeb xa – h\u1ecd l\u00e0m vi\u1ec7c t\u1ef1 ch\u1ee7 v\u00e0 minh b\u1ea1ch. V\u00ec v\u1eady, m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c kh\u00f4ng b\u1ecb b\u00f3 bu\u1ed9c trong v\u0103n ph\u00f2ng, m\u1ed7i nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c t\u1eeb c\u00e1c n\u01a1i kh\u00e1c nhau nh\u01b0ng \u0111\u1ea3m b\u1ea3o s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c. V\u00e0 \u0111\u1ec3 ph\u1ee5c v\u1ee5 th\u00eam cho vi\u1ec7c k\u1ebft n\u1ed1i nh\u00e2n s\u1ef1 khi h\u1ecd kh\u00f4ng l\u00e0m vi\u1ec7c trong c\u00f9ng m\u1ed9t v\u0103n ph\u00f2ng, HubSpot x\u00e2y d\u1ef1ng m\u1ea1ng x\u00e3 h\u1ed9i n\u1ed9i b\u1ed9 l\u00e0 Slack gi\u00fap c\u00e1c th\u00e0nh vi\u00ean tr\u00f2 chuy\u1ec7n v\u00e0 giao ti\u1ebfp c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

\"case-study-hubspot-va-cong-thuc-employer-branding-doc-dao-3\"
B\u1ea7u kh\u00ed c\u1edfi m\u1edf v\u00e0 n\u1ec1n v\u0103n h\u00f3a t\u1ef1 do t\u1ea1i HubSpot<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Th\u00eam v\u00e0o \u0111\u00f3, n\u1ec1n v\u0103n h\u00f3a t\u1ef1 do c\u1ee7a HubSpot c\u00f2n linh ho\u1ea1t h\u01a1n khi t\u1ea1i m\u1ed7i ph\u00f2ng ban, c\u00e1c nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o ra m\u1ed9t n\u1ec1n v\u0103n h\u00f3a ri\u00eang ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd. Nh\u1edd \u0111\u00f3, m\u1ed7i ph\u00f2ng ban c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng \u0111\u1ed3ng ch\u00ed c\u00f9ng chung m\u1ee5c \u0111\u00edch gi\u00fap \u0111\u00f3ng g\u00f3p v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty v\u00e0 c\u00f9ng gi\u00fap nhau ti\u1ebfn b\u1ed9.<\/p>\n\n\n\n

Chi\u00eau m\u1ed9 nh\u00e2n t\u00e0i v\u1edbi b\u1ed9 EVP ph\u00f9 h\u1ee3p<\/strong><\/h2>\n\n\n\n

Trong m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c Employer Branding, EVP (Employee Value Proposition) l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu. N\u00f3 c\u00f3 th\u1ec3 coi l\u00e0 \u0111i\u1ec1u gi\u00fap thu h\u00fat nh\u1eefng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng v\u00e0 mang l\u1ea1i \u0111\u1ed9ng l\u1ef1c g\u1eafn k\u1ebft l\u00e2u d\u00e0i cho nh\u00e2n s\u1ef1 hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n

\"case-study-hubspot-va-cong-thuc-employer-branding-doc-dao-4\"
B\u1ed9 Culture Code gi\u00fap g\u1eafn k\u1ebft c\u00e1c th\u00e0nh vi\u00ean v\u1edbi nhau<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

T\u1ea1i HubSpot, EVP \u0111\u01b0\u1ee3c coi l\u00e0 culture code, v\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp l\u1ea5y c\u1ea3m h\u1ee9ng r\u1ea5t nhi\u1ec1u t\u1eeb culture code c\u1ee7a Netflix. Ban l\u00e3nh \u0111\u1ea1o c\u1ee7a c\u00f4ng ty \u0111\u00e3 t\u1ed5ng h\u1ee3p b\u1ed9 culture code d\u1ef1a tr\u00ean c\u00e1c \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p, tr\u1ee3 gi\u00fap v\u00e0 ph\u1ea3n h\u1ed3i \u0111\u1ecbnh k\u1ef3 t\u1eeb nh\u00e2n vi\u00ean v\u00e0 x\u00e2y d\u1ef1ng, thay \u0111\u1ed5i cho ph\u00f9 h\u1ee3p. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o culture code c\u1ee7a HubSpot t\u1ea1i \u0111\u00e2y<\/a>. Trong slide d\u00e0i 128 trang v\u1ec1 b\u1ed9 culture code c\u1ee7a HubSpot, t\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean 4 \u0111i\u1ec1u c\u1ed1t l\u00f5i:<\/p>\n\n\n\n

1. Quy\u1ec1n t\u1ef1 ch\u1ee7. <\/strong>Nh\u00e2n s\u1ef1 ho\u00e0n to\u00e0n c\u00f3 quy\u1ec1n linh ho\u1ea1t v\u00e0 quy\u1ec1n s\u1edf h\u1eefu \u0111\u1ed1i v\u1edbi c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh. HubSpot tin r\u1eb1ng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap nh\u00e2n s\u1ef1 ph\u00e1t tri\u1ec3n nhanh h\u01a1n, HubSpot kh\u00f4ng \u0111i qu\u00e1 s\u00e2u v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd vi m\u00f4, c\u00f4ng ty cho ph\u00e9p nh\u00e2n s\u1ef1 l\u00e0m nh\u1eefng c\u00f4ng vi\u1ec7c h\u1ecd gi\u1ecfi nh\u1ea5t v\u00e0 c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa.<\/p>\n\n\n\n

2. Minh b\u1ea1ch.<\/strong> M\u1ecdi c\u00f4ng vi\u1ec7c v\u00e0 v\u1ea5n \u0111\u1ec1 n\u1ed9i b\u1ed9 \u0111\u1ec1u \u0111\u01b0\u1ee3c chia s\u1ebb cho m\u1ecdi nh\u00e2n s\u1ef1. C\u00e1c nh\u00e2n s\u1ef1 \u0111\u1ec1u c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o nh\u1eefng th\u00f4ng tin gi\u1ed1ng nhau, t\u1eeb th\u1ef1c t\u1eadp sinh t\u1edbi nh\u1eefng nh\u00e2n vi\u00ean ch\u00ednh th\u1ee9c v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u c\u00e1c ph\u00f2ng ban. HubSpot x\u00e2y d\u1ef1ng trang wiki n\u1ed9i b\u1ed9 v\u1edbi to\u00e0n b\u1ed9 kh\u00e1i ni\u1ec7m v\u00e0 ti\u1ebfn tr\u00ecnh c\u1ee7a c\u00e1c c\u00f4ng vi\u1ec7c hi\u1ec7n t\u1ea1i. Khi nh\u00e2n s\u1ef1 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 to\u00e0n b\u1ed9 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra t\u1ea1i c\u00f4ng ty, h\u1ecd c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 c\u00f9ng h\u00f2a chung v\u00e0o m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n

3. S\u1ee9 m\u1ec7nh. <\/strong>S\u1ee9 m\u1ec7nh c\u1ee7a HubSpot l\u00e0 lu\u00f4n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. HubSpot mong mu\u1ed1n l\u00e0m cho c\u00e1c c\u00f4ng vi\u1ec7c c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. <\/p>\n\n\n\n

4. HEART<\/strong>. \u0110\u00e2y th\u1ef1c ch\u1ea5t l\u00e0 m\u1ed9t t\u1eeb vi\u1ebft t\u1eaft. HubSpot mong mu\u1ed1n \u0111\u01b0\u1ee3c c\u1ed9ng t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 y\u1ebfu t\u1ed1 HEART, \u0111\u00f3 l\u00e0 Humble, Empathetic, Adaptable, Remarkable, v\u00e0 Transparent (khi\u00eam t\u1ed1n, \u0111\u1ed3ng c\u1ea3m, d\u1ec5 th\u00edch nghi, kh\u00e1c bi\u1ec7t v\u00e0 minh b\u1ea1ch).<\/p>\n\n\n\n

\"case-study-hubspot-va-cong-thuc-employer-branding-doc-dao-5\"
Y\u1ebfu t\u1ed1 HEART n\u1eb1m trong m\u1ed7i nh\u00e2n vi\u00ean HubSpot<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

HubSpot v\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng v\u1edbi nh\u1eefng ti\u00eau ch\u00ed h\u01b0\u1edbng \u0111\u1eb7t nh\u00e2n s\u1ef1 l\u00ean h\u00e0ng \u0111\u1ea7u l\u00e0 h\u00ecnh m\u1eabu \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t h\u1ecdc t\u1eadp v\u00e0 \u00e1p d\u1ee5ng. B\u00ean c\u1ea1nh HubSpot, m\u1ed9t doanh nghi\u1ec7p n\u1eefa c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u00f4 h\u00ecnh nhi\u1ec1u doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng, \u0111\u00f3 l\u00e0 Google. M\u1eddi b\u1ea1n t\u00ecm hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c EB c\u1ee7a Google t\u1ea1i \u0111\u00e2y nh\u00e9.<\/p>\n\n\n

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