{"id":2967,"date":"2022-10-27T11:12:24","date_gmt":"2022-10-27T04:12:24","guid":{"rendered":"https:\/\/employer.jobtest.vn\/blog\/?p=2888"},"modified":"2023-04-25T10:28:32","modified_gmt":"2023-04-25T03:28:32","slug":"cach-xay-dung-chien-luoc-employer-branding-hieu-qua-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/employer.jobtest.vn\/blog\/cach-xay-dung-chien-luoc-employer-branding-hieu-qua-cho-doanh-nghiep","title":{"rendered":"C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Employer Branding hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p"},"content":{"rendered":"\n<p>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng Employer Brand (th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng) c\u00f3 th\u1ec3 mang l\u1ea1i cho doanh nghi\u1ec7p b\u1ea1n l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u1ea1nh m\u1ebd trong vi\u1ec7c tuy\u1ec3n d\u1ee5ng v\u00e0 gi\u1eef ch\u00e2n nh\u1eefng nh\u00e2n vi\u00ean gi\u1ecfi nh\u1ea5t. V\u1eady l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Employer Branding v\u1eefng ch\u1eafc cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/employer.jobtest.vn\/blog\/wp-content\/uploads\/2022\/10\/cach-xay-dung-chien-luoc-employer-branding-hieu-qua-cho-doanh-nghiep-1.png\" alt=\"cach-xay-dung-chien-luoc-employer-branding-hieu-qua-cho-doanh-nghiep-1\" class=\"wp-image-2890\"\/><figcaption class=\"wp-element-caption\"><em>M\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng cho m\u00ecnh. Ngu\u1ed3n: Internet<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Employer Branding (th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng) l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p>Employer Branding l\u00e0 danh ti\u1ebfng v\u00e0 kinh nghi\u1ec7m m\u00e0 c\u00f4ng ty b\u1ea1n \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 tuy\u1ec3n d\u1ee5ng. N\u00f3i c\u00e1ch kh\u00e1c, Employer Branding l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m nh\u1eadn d\u1ea1ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang nh\u1eadn bi\u1ebft, cho d\u00f9 \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c hay kh\u00f4ng. William Tincup (Ch\u1ee7 t\u1ecbch t\u1ea1i Recruiting Daily) \u0111\u00e3 g\u1ecdi Employer Branding l\u00e0 \u201cm\u00f9i h\u01b0\u01a1ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u1ed9t c\u00f4ng ty\u201d.<\/p>\n\n\n\n<p>Employer Branding \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m c\u00e1c ch\u00ednh s\u00e1ch, ch\u01b0\u01a1ng tr\u00ecnh, l\u01b0\u01a1ng th\u01b0\u1edfng, l\u1ee3i \u00edch v\u00e0 \u0111\u1eb7c quy\u1ec1n m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p cho c\u00e1c \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng v\u00e0 nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i. Ngay c\u1ea3 khi b\u1ea1n ch\u01b0a t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng Employer Branding, th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ee7a b\u1ea1n \u0111\u00e3 t\u1ed3n t\u1ea1i v\u00e0 \u0111ang \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m h\u00e0ng ng\u00e0y.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng gi\u00fap \u00edch g\u00ec cho c\u00f4ng ty c\u1ee7a b\u1ea1n?<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng t\u1ed1t c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gi\u1ea3m t\u1edbi 28% t\u1ef7 l\u1ec7 thay th\u1ebf nh\u00e2n s\u1ef1<\/li>\n\n\n\n<li>Gi\u1ea3m 50% chi ph\u00ed cho m\u1ed7i l\u1ea7n tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1<\/li>\n\n\n\n<li>Th\u1eddi gian tuy\u1ec3n d\u1ee5ng nhanh h\u01a1n g\u1ea5p 1-2 l\u1ea7n<\/li>\n\n\n\n<li>C\u00f3 h\u01a1n 50% \u1ee9ng vi\u00ean \u0111\u00e1p \u1ee9ng \u0111i\u1ec1u ki\u1ec7n ti\u00eau chu\u1ea9n<\/li>\n<\/ul>\n\n\n\n<p>Ngo\u00e0i ra, <a href=\"https:\/\/business.linkedin.com\/content\/dam\/business\/talent-solutions\/global\/en_us\/c\/pdfs\/ultimate-list-of-employer-brand-stats.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Glassdoor<\/a> \u01b0\u1edbc t\u00ednh r\u1eb1ng 95% \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng n\u00f3i r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng khi quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean n\u1ed9p \u0111\u01a1n xin vi\u1ec7c v\u00e0o \u0111\u00f3 hay kh\u00f4ng. Trong khi \u0111\u00f3, 75% ng\u01b0\u1eddi t\u00ecm vi\u1ec7c c\u00f3 kh\u1ea3 n\u0103ng n\u1ed9p \u0111\u01a1n n\u1ebfu doanh nghi\u1ec7p \u0111ang t\u00edch c\u1ef1c qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, h\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng ngay h\u00f4m nay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>12 b\u01b0\u1edbc \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng<\/strong><\/h2>\n\n\n\n<p>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty nh\u1ecf ho\u1eb7c c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u1edbi \u00edt nh\u00e2n vi\u00ean. Tuy nhi\u00ean, n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 t\u1eeb 50 nh\u00e2n vi\u00ean tr\u1edf l\u00ean, b\u00e2y gi\u1edd l\u00e0 th\u1eddi \u0111i\u1ec3m tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng Employer Branding.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/employer.jobtest.vn\/blog\/wp-content\/uploads\/2022\/10\/cach-xay-dung-chien-luoc-employer-branding-hieu-qua-cho-doanh-nghiep-2.jpg\" alt=\"cach-xay-dung-chien-luoc-employer-branding-hieu-qua-cho-doanh-nghiep-2\" class=\"wp-image-2891\"\/><figcaption class=\"wp-element-caption\"><em>Ch\u1ecdn l\u1ecdc m\u1ed9t \u0111\u1ed9i ng\u0169 ch\u1ecbu tr\u00e1ch nhi\u1ec7m thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c EB. Ngu\u1ed3n: Internet<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>1. Ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng hi\u1ec7n t\u1ea1i<\/strong><\/p>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 l\u00e0m r\u00f5 nh\u1eefng g\u00ec doanh nghi\u1ec7p b\u1ea1n hi\u1ec7n \u0111ang truy\u1ec1n \u0111\u1ea1t cho c\u00f4ng ch\u00fang v\u00e0 nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, v\u00ed d\u1ee5 nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>g\u1eedi kh\u1ea3o s\u00e1t ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n kh\u00f4ng ch\u00ednh th\u1ee9c v\u1edbi nh\u00e2n s\u1ef1;<\/li>\n\n\n\n<li>xem m\u1ecdi ng\u01b0\u1eddi \u0111ang n\u00f3i g\u00ec v\u1ec1 doanh nghi\u1ec7p tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i;<\/li>\n\n\n\n<li>\u0111\u1ecdc c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c trang web \u0111\u00e1nh gi\u00e1 nh\u00e0 tuy\u1ec3n d\u1ee5ng;<\/li>\n\n\n\n<li>ho\u1eb7c th\u1eadm ch\u00ed thu\u00ea m\u1ed9t c\u00f4ng ty b\u00ean ngo\u00e0i gi\u00e1m s\u00e1t danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng.<\/li>\n<\/ul>\n\n\n\n<p>Nghi\u00ean c\u1ee9u n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch kh\u00e1m ph\u00e1 nh\u1eefng g\u00ec doanh nghi\u1ec7p hi\u1ec7n \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 nh\u1eefng g\u00ec c\u1ea7n c\u1ea3i thi\u1ec7n. Khi b\u1ea1n \u0111\u00e3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi t\u01b0\u01a1ng \u0111\u1ed1i ch\u1eafc ch\u1eafn v\u1ec1 t\u00ecnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n thay \u0111\u1ed5i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Xem l\u1ea1i quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng v\u00e0 l\u1ef1a ch\u1ecdn \u1ee9ng vi\u00ean<\/strong><\/h3>\n\n\n\n<p>To\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng v\u00e0 l\u1ef1a ch\u1ecdn \u1ee9ng vi\u00ean c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn h\u01a1n \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c tin tuy\u1ec3n d\u1ee5ng ban \u0111\u1ea7u, quy tr\u00ecnh \u1ee9ng tuy\u1ec3n, c\u00e1c giai \u0111o\u1ea1n ph\u1ecfng v\u1ea5n, quy\u1ebft \u0111\u1ecbnh tuy\u1ec3n d\u1ee5ng v\u00e0 c\u00e1ch th\u1ee9c h\u1ed9i nh\u1eadp nh\u00e2n s\u1ef1 m\u1edbi.<\/p>\n\n\n\n<p>C\u00f4ng ty c\u00f3 r\u00f5 r\u00e0ng v\u1edbi c\u00e1c \u1ee9ng vi\u00ean trong su\u1ed1t qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng? B\u1ea1n c\u00f3 cho h\u1ecd th\u1ea5y \u0111\u00fang nh\u1eefng g\u00ec di\u1ec5n ra khi l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty v\u00e0 l\u00fd do t\u1ea1i sao h\u1ecd n\u00ean l\u00e0m vi\u1ec7c cho b\u1ea1n? B\u1ea1n c\u00f3 \u0111\u1ea3m b\u1ea3o gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty kh\u00f4ng? C\u00e1c \u1ee9ng vi\u00ean c\u00f3 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng cho ng\u00e0y \u0111\u1ea7u ti\u00ean \u0111i l\u00e0m kh\u00f4ng? V\u00e0 cu\u1ed1i c\u00f9ng, h\u1ecd c\u00f3 h\u00e0o h\u1ee9ng khi b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh kh\u00f4ng?<\/p>\n\n\n\n<p>M\u1ed9t quy tr\u00ecnh h\u1ed9i nh\u1eadp t\u1ed1t s\u1ebd gi\u00fap cho nh\u00e2n vi\u00ean h\u00e0o h\u1ee9ng, c\u00f3 \u0111\u1ed9ng l\u1ef1c, t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c th\u1ea5p h\u01a1n v\u00e0 l\u00e0m vi\u1ec7c nh\u00f3m n\u0103ng su\u1ea5t. M\u1eb7t kh\u00e1c, tr\u1ea3i nghi\u1ec7m h\u1ed9i nh\u1eadp ti\u00eau c\u1ef1c c\u00f3 th\u1ec3 khi\u1ebfn nh\u00e2n vi\u00ean c\u00f3 nguy c\u01a1 b\u1ecf vi\u1ec7c cao g\u1ea5p \u0111\u00f4i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/employer.jobtest.vn\/blog\/wp-content\/uploads\/2022\/10\/cach-xay-dung-chien-luoc-employer-branding-hieu-qua-cho-doanh-nghiep-3.png\" alt=\"cach-xay-dung-chien-luoc-employer-branding-hieu-qua-cho-doanh-nghiep-3\" class=\"wp-image-2892\"\/><figcaption class=\"wp-element-caption\"><em>C\u00f3 quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng v\u00e0 l\u1ed9 tr\u00ecnh \u0111\u00e0o t\u1ea1o cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Ngu\u1ed3n: Internet<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>3. B\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng Employer Branding v\u1edbi EVP \u0111\u1ed9c \u0111\u00e1o<\/strong><\/h3>\n\n\n\n<p>B\u1ed9 \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb nh\u00e2n vi\u00ean (EVP) l\u00e0 nh\u1eefng l\u1ee3i \u00edch v\u00e0 ph\u1ea7n th\u01b0\u1edfng m\u00e0 nh\u00e2n vi\u00ean nh\u1eadn \u0111\u01b0\u1ee3c khi h\u1ecd \u0111\u00e3 d\u00e0nh th\u1eddi gian, n\u0103ng l\u01b0\u1ee3ng, k\u1ef9 n\u0103ng v\u00e0 cam k\u1ebft khi l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty. \u0110\u00e2y l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a Employer Branding v\u00e0 ph\u1ea3i truy\u1ec1n t\u1ea3i nh\u1eefng th\u1ee9 \u0111\u1ed9c \u0111\u00e1o c\u00f4ng ty b\u1ea1n c\u00f3 v\u00e0 nh\u1eefng \u0111i\u1ec1u c\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p cho nh\u00e2n s\u1ef1.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.gartner.com\/en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Gartner<\/a> ph\u00e2n bi\u1ec7t n\u0103m y\u1ebfu t\u1ed1 ch\u00ednh sau \u0111\u00e2y c\u1ee7a EVP:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9: M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi thu nh\u1eadp c\u1ee7a m\u00ecnh, bao g\u1ed3m l\u01b0\u01a1ng, c\u0169ng nh\u01b0 c\u00e1c kho\u1ea3n th\u01b0\u1edfng b\u1ed5 sung.<\/li>\n\n\n\n<li>C\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng: C\u00e1c l\u1ee3i \u00edch \u0111\u01b0\u1ee3c cung c\u1ea5p bao g\u1ed3m th\u1eddi gian ngh\u1ec9 ph\u00e9p c\u00f3 l\u01b0\u01a1ng, ngh\u1ec9 \u1ed1m, th\u1eddi gian ngh\u1ec9 linh ho\u1ea1t, c\u00e1c l\u1ef1a ch\u1ecdn l\u00e0m vi\u1ec7c t\u1eeb xa, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 k\u1ebf ho\u1ea1ch ngh\u1ec9 h\u01b0u.<\/li>\n\n\n\n<li>T\u00ednh \u1ed5n \u0111\u1ecbnh: C\u00e1c c\u01a1 h\u1ed9i c\u00f3 s\u1eb5n \u0111\u1ec3 th\u0103ng ti\u1ebfn trong t\u1ed5 ch\u1ee9c, ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean.<\/li>\n\n\n\n<li>V\u1ecb tr\u00ed: \u0110\u1ecba \u0111i\u1ec3m l\u00e0m l\u00e0m vi\u1ec7c, kh\u00f4ng gian v\u1eadt l\u00fd v\u00e0 m\u00f4i tr\u01b0\u1eddng v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li>T\u00f4n tr\u1ecdng: Tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i, c\u00e1c m\u1ed1i quan h\u1ec7, s\u1ef1 h\u1ed7 tr\u1ee3, v\u0103n h\u00f3a v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty.<\/li>\n<\/ul>\n\n\n\n<p>N\u0103m y\u1ebfu t\u1ed1 n\u00e0y t\u1ea1o th\u00e0nh EVP \u0111\u1ed9c nh\u1ea5t cho doanh nghi\u1ec7p, l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Employer Branding&nbsp; m\u00e0 b\u1ea1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn c\u00f4ng ch\u00fang. T\u1ea5t nhi\u00ean, EVP c\u1ee7a t\u1eebng c\u00f4ng ty s\u1ebd kh\u00e1c nhau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u0110\u1eb7t m\u1ee5c ti\u00eau<\/strong><\/h3>\n\n\n\n<p>B\u01b0\u1edbc ti\u1ebfp theo \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Employer Branding&nbsp; th\u00e0nh c\u00f4ng l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng s\u1ebd \u0111\u1ecbnh h\u00ecnh nh\u01b0 th\u1ebf n\u00e0o v\u00e0 n\u00f3i l\u00ean \u0111i\u1ec1u g\u00ec?<\/li>\n\n\n\n<li>B\u1ea1n mu\u1ed1n \u1ee9ng vi\u00ean \u0111\u1ecdc, nh\u00ecn v\u00e0 c\u1ea3m nh\u1eadn g\u00ec khi h\u1ecd ti\u1ebfp x\u00fac v\u1edbi doanh nghi\u1ec7p?<\/li>\n\n\n\n<li>C\u00e1c m\u1ee5c ti\u00eau ch\u00ednh trong vi\u1ec7c tuy\u1ec3n d\u1ee5ng v\u00e0 x\u1ebfp h\u1ea1ng ch\u00fang theo m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00e2y l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi quan tr\u1ecdng c\u1ea7n tr\u1ea3 l\u1eddi \u0111\u1ec3 \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n b\u1ea1n mong mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Ph\u00e2n chia tr\u00e1ch nhi\u1ec7m<\/strong><\/h3>\n\n\n\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 ai l\u00e0 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch m\u1ea3ng g\u00ec ngay t\u1eeb \u0111\u1ea7u s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c bi\u1ebfn ch\u1ee9ng s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u.&nbsp;<\/p>\n\n\n\n<p>T\u1ea1i c\u00e1c c\u00f4ng ty nh\u1ecf, th\u00f4ng th\u01b0\u1eddng nh\u1ea5t l\u00e0 t\u1eadn d\u1ee5ng nh\u00e2n vi\u00ean n\u1ed9i b\u1ed9 \u0111\u00f3ng g\u00f3p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty. \u0110\u00e2y c\u00f3 th\u1ec3 s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd nh\u1ea5t. N\u00f3 c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 nh\u01b0 vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n ho\u1eb7c c\u00f4ng ty outsource.&nbsp;<\/p>\n\n\n\n<p>C\u00e1c c\u00f4ng ty l\u1edbn h\u01a1n c\u00f3 th\u1ec3 c\u00f3 ng\u00e2n s\u00e1ch \u0111\u1ec3 thu\u00ea m\u1ed9t chuy\u00ean gia x\u00e2y d\u1ef1ng Employer Branding chuy\u00ean d\u1ee5ng ho\u1eb7c th\u1eadm ch\u00ed x\u00e2y h\u1eb3n m\u1ed9t \u0111\u1ed9i nh\u00f3m ph\u1ee5 tr\u00e1ch. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 ch\u1ecdn l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c agency ho\u1eb7c chuy\u00ean gia t\u01b0 v\u1ea5n b\u00ean ngo\u00e0i \u0111\u1ec3 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c Employer Branding.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. L\u1ef1a ch\u1ecdn theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan<\/strong><\/h3>\n\n\n\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, \u0111\u00e3 \u0111\u1ebfn l\u00fac ch\u1ecdn c\u00e1c ch\u1ec9 s\u1ed1 c\u00f3 li\u00ean quan \u0111\u1ec3 theo d\u00f5i v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1ch b\u1ea1n s\u1ebd \u0111o l\u01b0\u1eddng ch\u00fang.<\/p>\n\n\n\n<p>C\u00f3 3 th\u00e0nh ph\u1ea7n quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng l\u1eabn nhau c\u1ea5u th\u00e0nh n\u00ean th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Nh\u1eadn th\u1ee9c &#8211; Awareness<\/h4>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, vi\u1ec7c c\u1ea7n l\u00e0m l\u00e0 t\u00ecm ra c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 h\u1ecd ngh\u0129 g\u00ec v\u1ec1 n\u00f3.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111o l\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi c\u00e1c \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng ho\u1eb7c m\u1ed9t nh\u00f3m m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 xem h\u1ecd c\u00f3 bi\u1ebft v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n kh\u00f4ng v\u00e0 ghi l\u1ea1i t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m \u0111\u1ed3ng \u00fd.<\/p>\n\n\n\n<p>C\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t n\u01a1i kh\u00e1c \u0111\u1ec3 \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 th\u00fa v\u1ecb v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i, s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, l\u01b0\u1ee3t th\u00edch v\u00e0 l\u01b0\u1ee3t chia s\u1ebb c\u1ee7a b\u1ea1n. N\u1ebfu con s\u1ed1 c\u1ee7a b\u1ea1n t\u0103ng \u0111\u1ec1u m\u1ed7i th\u00e1ng, \u0111\u00e2y l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u tuy\u1ec7t v\u1eddi v\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 nghe n\u00f3i \u0111\u1ebfn v\u00e0 quan t\u00e2m \u0111\u1ebfn doanh nghi\u1ec7p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/employer.jobtest.vn\/blog\/wp-content\/uploads\/2022\/10\/cach-xay-dung-chien-luoc-employer-branding-hieu-qua-cho-doanh-nghiep-4.png\" alt=\"cach-xay-dung-chien-luoc-employer-branding-hieu-qua-cho-doanh-nghiep-4\" class=\"wp-image-2893\"\/><figcaption class=\"wp-element-caption\"><em>C\u00e1c y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng. Ngu\u1ed3n: Internet<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">S\u1ee9c h\u00fat &#8211; Attraction<\/h4>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111\u1ed1i v\u1edbi c\u00e1c \u1ee9ng vi\u00ean. Khi b\u1ea1n th\u1ea5y c\u00e1c ch\u1ec9 s\u1ed1 nh\u1eadn th\u1ee9c c\u1ee7a m\u00ecnh t\u0103ng l\u00ean, b\u1ea1n n\u00ean hy v\u1ecdng s\u1ebd b\u1eaft \u0111\u1ea7u thu h\u00fat th\u00eam nhi\u1ec1u \u1ee9ng vi\u00ean m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p>\u1ede \u0111\u00e2y, ch\u00fang ta c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hai y\u1ebfu t\u1ed1: s\u1ed1 l\u01b0\u1ee3ng \u1ee9ng vi\u00ean v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u1ee9ng vi\u00ean.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng th\u00eam b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch m\u1ed1i t\u01b0\u01a1ng quan t\u00edch c\u1ef1c gi\u1eefa x\u1ebfp h\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u1ee9ng vi\u00ean n\u1ed9p CV c\u00f3 t\u0103ng theo th\u1eddi gian kh\u00f4ng? V\u00e0 s\u1ed1 l\u01b0\u1ee3ng h\u1ed3 s\u01a1 tr\u00ean m\u1ed7i k\u00eanh tuy\u1ec3n d\u1ee5ng c\u00f3 kh\u00e1c nhau kh\u00f4ng? B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111o li\u1ec7u \u0111i\u1ec3m trung b\u00ecnh c\u1ee7a c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 \u1ee9ng vi\u00ean c\u00f3 t\u0103ng l\u00ean hay kh\u00f4ng. Vi\u1ec7c ch\u1ecdn \u1ee9ng vi\u00ean t\u1ed1t nh\u1ea5t c\u00f3 ng\u00e0y c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Tr\u1ea3i nghi\u1ec7m &#8211; Experience<\/h4>\n\n\n\n<p>C\u00e1c trang web \u0111\u00e1nh gi\u00e1 nh\u00e0 tuy\u1ec3n d\u1ee5ng nh\u01b0 Glassdoor, CareerBliss, Comparably, Indeed, v\u00e0 Simply Hired l\u00e0 m\u1ed9t b\u00e3i m\u00ecn \u0111\u1ec3 thu \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng t\u1ed5ng th\u1ec3 v\u1ec1 c\u00f4ng ty. B\u1ea1n c\u0169ng s\u1ebd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 x\u1ebfp h\u1ea1ng c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 v\u0103n h\u00f3a v\u00e0 kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o. B\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u t\u1eeb c\u00e1c \u0111\u00e1nh gi\u00e1 c\u00e2n b\u1eb1ng c\u1ee7a nh\u00e2n vi\u00ean th\u1ea3o lu\u1eadn v\u1ec1 c\u1ea3 \u0111i\u1ec3m t\u1ed1t v\u00e0 \u0111i\u1ec3m x\u1ea5u v\u1ec1 EVP doanh nghi\u1ec7p, c\u0169ng nh\u01b0 c\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb c\u00e1c \u1ee9ng vi\u00ean th\u1ea3o lu\u1eadn v\u1ec1 qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng c\u1ee7a c\u00f4ng ty b\u1ea1n. Th\u01b0\u1eddng xuy\u00ean thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c trang web n\u00e0y s\u1ebd gi\u00fap b\u1ea1n theo d\u00f5i tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>\u0110\u01b0\u1ee3c nh\u00e2n vi\u00ean gi\u1edbi thi\u1ec7u c\u00f4ng ty l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o tuy\u1ec7t v\u1eddi kh\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a b\u1ea1n. N\u1ebfu nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n vui l\u00f2ng gi\u1edbi thi\u1ec7u c\u00f4ng ty c\u1ee7a b\u1ea1n v\u1edbi m\u1ea1ng l\u01b0\u1edbi c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 \u0111\u00e1ng k\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/employer.jobtest.vn\/blog\/wp-content\/uploads\/2022\/10\/cach-xay-dung-chien-luoc-employer-branding-hieu-qua-cho-doanh-nghiep-5.jpg\" alt=\"cach-xay-dung-chien-luoc-employer-branding-hieu-qua-cho-doanh-nghiep-5\" class=\"wp-image-2894\"\/><figcaption class=\"wp-element-caption\"><em>\u0110em l\u1ea1i tr\u1ea3i nghi\u1ec7m nh\u01b0 mong \u0111\u1ee3i c\u1ee7a \u1ee9ng vi\u00ean. Ngu\u1ed3n: Internet<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>7. X\u00e1c \u0111\u1ecbnh c\u00e1c k\u00eanh v\u00e0 \u0111\u1ecbnh d\u1ea1ng ph\u00f9 h\u1ee3p \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng th\u00e0nh c\u00f4ng, b\u1ea1n n\u00ean nh\u1eafm m\u1ee5c ti\u00eau c\u00e0ng nhi\u1ec1u k\u00eanh c\u00f3 li\u00ean quan \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh c\u00e0ng t\u1ed1t. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m trang ngh\u1ec1 nghi\u1ec7p c\u1ee7a b\u1ea1n, c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Linkedin, Twitter, Instagram ho\u1eb7c th\u1eadm ch\u00ed TikTok, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, video, b\u00e0i \u0111\u0103ng tr\u00ean blog, podcast, \u1ea3nh v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c. C\u00e1c k\u00eanh b\u1ea1n s\u1ebd \u0111\u1ea7u t\u01b0 ph\u1ee5 thu\u1ed9c v\u00e0o kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau v\u00e0 ch\u00e2n dung \u1ee9ng vi\u00ean l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, content v\u00e0 thi\u1ebft k\u1ebf b\u1ea1n \u0111\u0103ng t\u1ea3i ph\u1ea3i th\u1eadt ch\u1ea5t l\u01b0\u1ee3ng. N\u1ed9i dung ph\u1ea3i ph\u1ea3n \u00e1nh th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a c\u00f4ng ty theo c\u00e1ch b\u1ea1n mu\u1ed1n n\u00f3 \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Th\u1ec3 hi\u1ec7n c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>Ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng m\u1ea1nh m\u1ebd l\u00e0 duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p v\u00e0 giao ti\u1ebfp c\u1ee7a c\u00f4ng ty. \u0110\u1ea3m b\u1ea3o b\u1ea1n th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u1eafc ch\u1eafn v\u1ec1 t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng truy\u1ec1n \u0111\u1ea1t \u0111i\u1ec1u n\u00e0y th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Sau \u0111\u00f3, nh\u00e2n s\u1ef1 trong c\u00f4ng ty c\u00f3 th\u1ec3 l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb nh\u1eefng th\u1ee9 n\u00e0y \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung m\u1edbi m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00e2n th\u1ef1c. N\u1ebfu kh\u00f4ng c\u00f3 t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng, th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb lo\u00e3ng v\u00e0 kh\u00f4ng kh\u00e1ch quan.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 c\u00e1c gi\u00e1 tr\u1ecb, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n ph\u1ea3i ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. H\u00e3y minh b\u1ea1ch<\/strong><\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111\u1eb7t m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh th\u1ef1c s\u1ef1 v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh, th\u00ec t\u00ednh minh b\u1ea1ch l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng. V\u00ec v\u1eady, ngay c\u1ea3 khi b\u1ea1n hi\u1ec7n ch\u01b0a \u1edf n\u01a1i b\u1ea1n mu\u1ed1n v\u1edbi c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111a d\u1ea1ng v\u00e0 h\u00f2a nh\u1eadp c\u1ee7a m\u00ecnh, h\u00e3y trung th\u1ef1c v\u1ec1 \u0111i\u1ec1u n\u00e0y. Gi\u1ea3i th\u00edch c\u00e1c b\u01b0\u1edbc b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1, trong qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng, h\u00e3y n\u00f3i r\u00f5 b\u1ea1n l\u00e0 ai, (c\u00e1c) v\u1ecb tr\u00ed c\u00f4ng ty b\u1ea1n \u0111ang tuy\u1ec3n d\u1ee5ng v\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. B\u1ed3i d\u01b0\u1ee1ng nh\u00e2n vi\u00ean \u0111\u1ea1i s\u1ee9<\/strong><\/h3>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt th\u00fa v\u1ecb r\u1eb1ng \u1ee9ng vi\u00ean s\u1ebd tin t\u01b0\u1edfng nh\u1eefng g\u00ec n\u00f3i ra t\u1eeb nh\u00e2n s\u1ef1 h\u01a1n g\u1ea5p 3 l\u1ea7n so v\u1edbi nh\u00e0 tuy\u1ec3n d\u1ee5ng t\u1ef1 n\u00f3i v\u1ec1 m\u00ecnh.<\/p>\n\n\n\n<p>R\u00f5 r\u00e0ng l\u00e0 b\u1ed9 nh\u00e2n s\u1ef1 hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty s\u1ebd \u0111\u00f3ng g\u00f3p r\u1ea5t nhi\u1ec1u v\u00e0o th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng. Tr\u00ean th\u1ef1c t\u1ebf, ch\u00fang c\u00f3 th\u1ec3 l\u00e0 ch\u00eca kh\u00f3a trong vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c \u1ee9ng vi\u00ean v\u1ec1 c\u00f4ng ty b\u1ea1n v\u00e0 thu h\u00fat \u0111\u00fang ng\u01b0\u1eddi v\u00e0o c\u00f4ng ty.<\/p>\n\n\n\n<p>Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 m\u1ea1nh m\u1ebd xung quanh chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty nh\u01b0 b\u1ea3n tin n\u1ed9i b\u1ed9, cu\u1ed9c h\u1ecdp v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c li\u00ean l\u1ea1c kh\u00e1c c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean trong c\u00f4ng ty \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<p>Sau khi h\u1ecd hi\u1ec3u r\u00f5 v\u1ec1 s\u1ee9 m\u1ec7nh v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty, h\u00e3y \u0111\u1ec3 h\u1ecd ch\u1ee7 \u0111\u1ed9ng b\u1eb1ng c\u00e1ch chia s\u1ebb c\u00e1c b\u00e0i \u0111\u0103ng v\u00e0 n\u1ed9i dung c\u1ee7a h\u1ecd tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edbng d\u1eabn h\u1ecd c\u00e1ch l\u00e0m nh\u01b0ng h\u00e3y \u0111\u1ec3 h\u1ecd t\u1ef1 n\u00f3i v\u00ec n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi t\u00ednh x\u00e1c th\u1ef1c s\u1ebd ch\u00e2n th\u1ef1c h\u01a1n.<\/p>\n\n\n\n<p>Ti\u1ebfn h\u00e0nh ph\u1ecfng v\u1ea5n nh\u00e2n vi\u00ean ho\u1eb7c l\u1ea5y l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb tr\u00ean website c\u00f4ng ty. Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean tham gia tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u1ed7i khi t\u1ed5 ch\u1ee9c m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng qu\u00e0 ho\u1eb7c l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng \u0111\u1ec3 \u0103n m\u1eebng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/employer.jobtest.vn\/blog\/wp-content\/uploads\/2022\/10\/cach-xay-dung-chien-luoc-employer-branding-hieu-qua-cho-doanh-nghiep-7-1024x682.jpg\" alt=\"cach-xay-dung-chien-luoc-employer-branding-hieu-qua-cho-doanh-nghiep-7\" class=\"wp-image-2895\"\/><figcaption class=\"wp-element-caption\"><em>Giao ti\u1ebfp n\u1ed9i b\u1ed9 v\u00e0 k\u00eau g\u1ecdi \u1ee7ng h\u1ed9 t\u1eeb nh\u1eefng \u201cng\u01b0\u1eddi trong cu\u1ed9c\u201d. Ngu\u1ed3n: Internet<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>11. Gi\u00e1m s\u00e1t<\/strong><\/p>\n\n\n\n<p>C\u00f3 l\u1ebd ph\u1ea7n quan tr\u1ecdng nh\u1ea5t c\u1ee7a c\u00e1c s\u1ed1 li\u1ec7u l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 k\u1ebf ho\u1ea1ch ngay t\u1eeb \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u1ea1n y\u00eau c\u1ea7u.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u l\u00e0 n\u00ean bi\u1ebft theo d\u00f5i d\u1eef li\u1ec7u n\u00e0o, c\u00e1ch b\u1ea1n s\u1ebd thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u00f3 v\u00e0 sau \u0111\u00f3 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 c\u1ee7a m\u00ecnh cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 c\u00e1c b\u00ean li\u00ean quan. B\u1ea1n c\u00f3 mu\u1ed1n t\u1eadp trung v\u00e0o nh\u1eadn th\u1ee9c, thu h\u00fat hay tr\u1ea3i nghi\u1ec7m kh\u00f4ng?<\/p>\n\n\n\n<p>N\u1ebfu l\u00e0 m\u1ed9t doanh nghi\u1ec7p c\u00f3 quy m\u00f4 v\u1eeba \u0111\u1ebfn l\u1edbn, vi\u1ec7c truy c\u1eadp v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i nguy\u00ean \u0111\u1ec3 gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u tr\u00ean kh\u1ea3 thi h\u01a1n. V\u00ed d\u1ee5: ATS (ph\u1ea7n m\u1ec1m theo d\u00f5i \u1ee9ng vi\u00ean), Google Analytics v\u00e0 nh\u00f3m t\u00e0i ch\u00ednh c\u1ee7a b\u1ea1n \u0111\u1ec1u c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 c\u00e1ch th\u1ee9c ch\u00ednh \u0111\u1ec3 gi\u00e1m s\u00e1t ch\u00fang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>12. Tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h3>\n\n\n\n<p>Khi theo d\u00f5i ti\u1ebfn tr\u00ecnh c\u1ee7a chi\u1ebfn d\u1ecbch, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec1u g\u00ec kh\u00f4ng hi\u1ec7u qu\u1ea3. N\u00f3 cho ph\u00e9p b\u1ea1n xoay v\u00f2ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn c\u1ee7a m\u00ecnh ho\u1eb7c ph\u00e2n ph\u1ed1i l\u1ea1i c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: c\u00f3 th\u1ec3 khi d\u00f9ng Instagram nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u followers, nh\u01b0ng Facebook th\u00ec kh\u00f4ng. B\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 th\u00eam th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch v\u00e0o Instagram ho\u1eb7c kh\u00e1m ph\u00e1 l\u00fd do t\u1ea1i sao k\u00eanh Facebook ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3 v\u00e0 l\u00e0m sao \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u00f3.<\/p>\n\n\n\n<p>Theo d\u00f5i, \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch th\u01b0\u1eddng xuy\u00ean l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 xem m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Employer Branding v\u00e0 s\u1ebd l\u00e0m cho qu\u00e1 tr\u00ecnh \u0111\u01a1n gi\u1ea3n h\u01a1n v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p>N\u1ebfu chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i b\u1ea1n \u0111ang l\u00e0m kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a c\u00f4ng ty, th\u00ec c\u00f3 th\u1ec3 \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch \u0111\u00f3. V\u00e0 khi b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, h\u00e3y nh\u1edb \u0111\u1eb7t nh\u1eefng m\u1ee5c ti\u00eau m\u1edbi v\u00e0 ti\u1ebfp t\u1ee5c chu k\u1ef3 n\u00e0y.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 trong m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u, nh\u01b0ng kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o kh\u1eafc ph\u1ee5c nhanh ch\u00f3ng khi n\u00f3i \u0111\u1ebfn vi\u1ec7c th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng. V\u00ec v\u1eady, h\u00e3y ti\u1ebfp t\u1ee5c th\u1eed nghi\u1ec7m, \u0111o l\u01b0\u1eddng v\u00e0 l\u1eb7p l\u1ea1i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/employer.jobtest.vn\/blog\/wp-content\/uploads\/2022\/10\/cach-xay-dung-chien-luoc-employer-branding-hieu-qua-cho-doanh-nghiep-8-1024x576.png\" alt=\"cach-xay-dung-chien-luoc-employer-branding-hieu-qua-cho-doanh-nghiep-8\" class=\"wp-image-2896\"\/><figcaption class=\"wp-element-caption\"><em>EB mu\u1ed1n th\u00e0nh c\u00f4ng c\u1ea7n s\u1ef1 \u0111\u00f3ng g\u00f3p v\u00e0 chung s\u1ee9c c\u1ee7a s\u1ee9c m\u1ea1nh \u0111o\u00e0n th\u1ec3. Ngu\u1ed3n: Internet<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Ph\u00e1t tri\u1ec3n v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 doanh nghi\u1ec7p b\u1ea1n v\u00e0 thu h\u00fat nh\u00e2n t\u00e0i h\u00e0ng \u0111\u1ea7u. Theo th\u1eddi gian, b\u1ea1n s\u1ebd n\u1ed5i ti\u1ebfng tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n m\u00e0 m\u1ecdi ng\u01b0\u1eddi t\u00edch c\u1ef1c mu\u1ed1n l\u00e0m vi\u1ec7c, v\u1edbi nh\u1eefng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng t\u1ef1 h\u00e0o.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u01b0a d\u00e0nh th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ee7a m\u00ecnh, kh\u00f4ng c\u00f3 th\u1eddi \u0111i\u1ec3m n\u00e0o t\u1ed1t h\u01a1n l\u00e0 b\u1eaft \u0111\u1ea7u ngay h\u00f4m nay.<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;2967&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 b\\u00ecnh ch\\u1ecdn)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;C\\u00e1ch x\\u00e2y d\\u1ef1ng chi\\u1ebfn l\\u01b0\\u1ee3c Employer Branding hi\\u1ec7u qu\\u1ea3 cho doanh nghi\\u1ec7p&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Rate this post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":2917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9],"tags":[],"class_list":["post-2967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-nhan-su","category-quan-tri-tuyen-dung","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","resize-featured-image"],"_links":{"self":[{"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/posts\/2967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/comments?post=2967"}],"version-history":[{"count":2,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/posts\/2967\/revisions"}],"predecessor-version":[{"id":3708,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/posts\/2967\/revisions\/3708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/media\/2917"}],"wp:attachment":[{"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/media?parent=2967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/categories?post=2967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/employer.jobtest.vn\/blog\/wp-json\/wp\/v2\/tags?post=2967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}