{"id":2969,"date":"2023-02-02T17:11:13","date_gmt":"2023-02-02T10:11:13","guid":{"rendered":"https:\/\/employer.jobtest.vn\/blog\/?p=2911"},"modified":"2023-04-21T21:56:32","modified_gmt":"2023-04-21T14:56:32","slug":"bat-mi-ang-ten-thu-hut-va-giu-chan-nhan-tai","status":"publish","type":"post","link":"https:\/\/employer.jobtest.vn\/blog\/bat-mi-ang-ten-thu-hut-va-giu-chan-nhan-tai","title":{"rendered":"B\u1eadt M\u00ed \u201c\u0102NG \u2013 TEN\u201d Thu H\u00fat, Gi\u1eef Ch\u00e2n Nh\u00e2n T\u00e0i V\u00e0 B\u1ec7 Ph\u00f3ng Ho\u00e0n H\u1ea3o Cho T\u00e0i Ch\u00ednh C\u00f4ng Ty"},"content":{"rendered":"\n

Thu\u1eadt ng\u1eef \u201cV\u0103n h\u00f3a doanh nghi\u1ec7p\u201d \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u1ea5n t\u01b0\u1ee3ng v\u1ec1 n\u01a1i l\u00e0m vi\u1ec7c c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean \u0111\u00e3 \u2013 \u0111ang v\u00e0 s\u1ebd l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty.<\/em><\/strong><\/p>\n\n\n\n

\u0110\u00f3 l\u00e0 m\u00f4i tr\u01b0\u1eddng c\u1ea3m x\u00fac t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, v\u00e0 n\u00f3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e0m vi\u1ec7c gi\u1eefa ng\u01b0\u1eddi qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean, nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c c\u00f9ng nhau.<\/p>\n\n\n\n

V\u1ec1 c\u01a1 b\u1ea3n, v\u0103n h\u00f3a doanh nghi\u1ec7p hi\u1ec7n di\u1ec7n qua to\u00e0n b\u1ed9 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/p>\n\n\n\n

M\u00f4 h\u00ecnh v\u0103n h\u00f3a doanh nghi\u1ec7p ph\u1ed5 bi\u1ebfn<\/strong><\/p>\n\n\n\n

M\u00f4 h\u00ecnh 7S l\u00e0 m\u1ed9t trong 3 m\u00f4 h\u00ecnh v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn t\u1ea1i c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi hi\u1ec7n nay. <\/p>\n\n\n

\n
\"bat-mi-ang-ten-thu-hut-va-giu-chan-nhan-tai-1\"<\/figure>\n<\/div>\n\n\n

V\u0103n h\u00f3a doanh nghi\u1ec7p th\u01b0\u1eddng th\u1ec3 hi\u1ec7n qua:<\/strong><\/p>\n\n\n\n

Gi\u00e1 tr\u1ecb \u2013 <\/strong>Nh\u1eefng g\u00ec m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i.<\/p>\n\n\n\n

Ti\u00eau chu\u1ea9n \u2013 <\/strong>Nh\u1eefng g\u00ec th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ea1i doanh nghi\u1ec7p.<\/p>\n\n\n\n

Quy tr\u00ecnh \u2013<\/strong> Quy tr\u00ecnh t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi tham gia v\u00e0o ch\u00fang.<\/p>\n\n\n\n

L\u1ee3i \u00edch khi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c v\u0103n h\u00f3a doanh nghi\u1ec7p r\u00f5 b\u1ea3n s\u1eafc<\/strong><\/p>\n\n\n\n

C\u00f3 nh\u1eefng l\u1ee3i \u00edch r\u00f5 r\u00e0ng khi c\u00f3 m\u1ed9t n\u1ec1n v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111o\u00e0n k\u1ebft, th\u1ed1ng nh\u1ea5t, g\u1eafn k\u1ebft b\u1ec1n ch\u1eb7t l\u00e0m c\u01a1 s\u1edf cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p nh\u01b0 sau<\/p>\n\n\n\n

Content \u1ea2nh nh\u1ecf: <\/strong><\/p>\n\n\n\n

NH\u1eacN DI\u1ec6N TH\u01af\u01a0NG HI\u1ec6U<\/strong><\/p>\n\n\n\n

\"bat-mi-ang-ten-thu-hut-va-giu-chan-nhan-tai-2\"<\/figure>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u1edbi ho\u1ea1t \u0111\u1ed9ng, v\u0103n h\u00f3a g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean b\u1ea3n s\u1eafc v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty. V\u00ed d\u1ee5: n\u1ebfu v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 v\u0103n h\u00f3a \u01b0u ti\u00ean thi\u1ebft l\u1eadp v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau, th\u00ec c\u00e1 nh\u00e2n nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng thi\u1ebft l\u1eadp v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n\n\n\n

\u0110\u00f3 l\u00e0 m\u1ed9t c\u00e1ch hay \u0111\u1ec3 thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec \u0111\u1ecbnh h\u01b0\u1edbng cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n, v\u00e0 n\u1ebfu kh\u00f4ng c\u00f3 n\u00f3, th\u1eadt kh\u00f3 \u0111\u1ec3 gi\u1eef cho c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty b\u1ea1n \u0111\u01b0\u1ee3c nh\u1ea5t qu\u00e1n v\u00e0 c\u00f3 s\u1ef1 li\u00ean k\u1ebft t\u1eeb c\u00e1c m\u1ee5c ti\u00eau chung c\u00f4ng ty cho t\u1edbi c\u00e1c m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n.<\/p>\n\n\n\n

GI\u1eee CH\u00c2N NH\u00c2N T\u00c0I<\/strong><\/p>\n\n\n

\n
\"bat-mi-ang-ten-thu-hut-va-giu-chan-nhan-tai-3\"<\/figure>\n<\/div>\n\n\n

V\u0103n h\u00f3a c\u00f4ng ty m\u1ea1nh s\u1ebd thu h\u00fat nh\u00e2n t\u00e0i t\u1ed1t h\u01a1n v\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i \u0111\u00f3. Khi m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y h\u1ecd thu\u1ed9c v\u1ec1 m\u1ed9t t\u1ed5 ch\u1ee9c, nhi\u1ec1u kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd g\u1eafn b\u00f3 l\u00e2u d\u00e0i h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 \u00edt nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c h\u01a1n, \u00edt hao t\u1ed1n chi ph\u00ed tuy\u1ec3n d\u1ee5ng v\u00e0 gi\u1ea3m r\u1ee7i ro m\u1ea5t c\u01a1 h\u1ed9i kinh doanh.<\/p>\n\n\n\n

H\u00ccNH \u1ea2NH UY T\u00cdN<\/strong><\/p>\n\n\n\n

V\u0103n h\u00f3a doanh nghi\u1ec7p c\u0169ng th\u00eam v\u00e0o b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n \u0111\u1ed1i x\u1eed t\u1ed1t v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 m\u1ed9t b\u1ea7u kh\u00f4ng kh\u00ed c\u00f4ng ty vui v\u1ebb, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd coi b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u00e0o ph\u00f3ng, vui v\u1ebb. T\u00f9y thu\u1ed9c v\u00e0o nh\u00e2n kh\u1ea9u h\u1ecdc m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ee3i \u00edch l\u1edbn cho doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n

\n
\"bat-mi-ang-ten-thu-hut-va-giu-chan-nhan-tai-4\"<\/figure>\n<\/div>\n\n\n

\u0110\u00e2y l\u00e0 nh\u1eefng nguy\u00ean l\u00fd c\u1ee7a V\u0102N H\u00d3A TH\u01af\u01a0NG HI\u1ec6U m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 quen thu\u1ed9c. V\u0103n h\u00f3a n\u00f3i chung s\u1ebd tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n, c\u00f3 ngh\u0129a l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh n\u00e0y s\u1ebd t\u0103ng l\u00ean c\u00f9ng v\u1edbi s\u1ef1 m\u1edf r\u1ed9ng \u0111\u00f3.<\/p>\n\n\n\n

XU H\u01af\u1edaNG V\u00c0 C\u1ea0NH TRANH<\/strong><\/p>\n\n\n\n

V\u0103n h\u00f3a doanh nghi\u1ec7p \u0111ang tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 ph\u00e1t tri\u1ec3n ph\u1ed5 bi\u1ebfn h\u01a1n. Nhi\u1ec1u c\u00f4ng ty \u0111ang chuy\u1ec3n s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd sang vi\u1ec7c t\u1ea1o ra c\u00e1c n\u1ec1n V\u0102N H\u00d3A TH\u01af\u01a0NG HI\u1ec6U TO\u00c0N DI\u1ec6N H\u01a0N v\u00e0 b\u1ea3o t\u1ed3n ch\u00fang th\u00f4ng qua qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c. <\/p>\n\n\n

\n
\"bat-mi-ang-ten-thu-hut-va-giu-chan-nhan-tai-5\"<\/figure>\n<\/div>\n\n\n

C\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng doanh thu c\u1ee7a c\u00e1c c\u00f4ng ty c\u00f3 v\u0103n h\u00f3a k\u00e9m ho\u1eb7c kh\u00f4ng t\u1ed3n t\u1ea1i c\u00f3 th\u1ec3 gi\u1ea3m t\u1edbi 20% v\u00e0 v\u0103n h\u00f3a \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp th\u01b0\u1eddng xuy\u00ean h\u01a1n gi\u1eefa c\u00e1c doanh nh\u00e2n h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t k\u1ecbch b\u1ea3n theo \u0111o\u00e0n t\u00e0u – r\u1eb1ng t\u00f4i \u0111ang khuy\u1ebfn kh\u00edch b\u1ea1n t\u1eadp trung v\u00e0o v\u0103n h\u00f3a \u0111\u01a1n gi\u1ea3n v\u00ec c\u00e1c c\u00f4ng ty kh\u00e1c c\u0169ng v\u1eady. Nh\u01b0ng h\u00e3y nh\u1edb r\u1eb1ng, c\u00e1c doanh nghi\u1ec7p \u0111\u00f3 l\u00e0 nh\u1eefng c\u00f4ng ty m\u00e0 b\u1ea1n \u0111ang c\u1ea1nh tranh, c\u1ea3 v\u1ec1 thu h\u00fat nh\u00e2n t\u00e0i l\u1eabn v\u1ec1 vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng b\u1eaft k\u1ecbp v\u1edbi m\u1ed9t n\u1ec1n v\u0103n h\u00f3a m\u1ea1nh m\u1ebd v\u00e0 t\u00ecm c\u00e1ch \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t, th\u00ec doanh nghi\u1ec7p \u0111\u00f3 s\u1ebd b\u1ecb t\u1ee5t l\u1ea1i ph\u00eda sau r\u1ea5t xa.<\/p>\n\n\n\n

K\u1ef2 V\u1eccNG TH\u1ebe H\u1ec6 GENZ<\/strong><\/p>\n\n\n\n

Mu\u1ed1n hay kh\u00f4ng, Gen Z l\u00e0 th\u1ebf h\u1ec7 th\u00fac \u0111\u1ea9y nh\u1eefng thay \u0111\u1ed5i m\u1ea1nh m\u1ebd n\u01a1i l\u00e0m vi\u1ec7c \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c nh\u00e2n t\u00e0i Gen Z, s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 b\u1ecb \u0111\u00ecnh tr\u1ec7 v\u00e0 cu\u1ed1i c\u00f9ng doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u1ee5t nh\u00e2n t\u00e0i nghi\u00eam tr\u1ecdng. <\/p>\n\n\n\n

\u0110i\u1ec1u \u0111\u00f3 n\u00f3i l\u00ean r\u1eb1ng, Th\u1ebf h\u1ec7 Gen Z mong mu\u1ed1n c\u00f3 m\u1ed9t n\u1ec1n v\u0103n h\u00f3a c\u00f4ng ty m\u1ea1nh m\u1ebd (theo kh\u00eda c\u1ea1nh n\u00e0y hay kh\u00eda c\u1ea1nh kh\u00e1c) h\u01a1n b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec kh\u00e1c khi quy\u1ebft \u0111\u1ecbnh l\u00e0m vi\u1ec7c cho ai. <\/p>\n\n\n\n

N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t n\u1ec1n v\u0103n h\u00f3a c\u00f4ng ty m\u1ea1nh m\u1ebd ho\u1eb7c h\u1ea5p d\u1eabn, b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u th\u1ea5t b\u1ea1i trong cu\u1ed9c chi\u1ebfn tuy\u1ec3n d\u1ee5ng \u2014 v\u00e0 r\u1ea5t nhanh ch\u00f3ng.<\/p>\n\n\n\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac r\u00e0 so\u00e1t t\u00ecnh tr\u1ea1ng v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/p>\n\n\n\n

Ngu\u1ed3n: t\u1ed5ng h\u1ee3p t\u1eeb Forbes, WEF, McKinsey<\/p>\n\n\n

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